Flavia Richardson

Flavia Richardson, Chief Commercial Officer at Velocity Juice, directs market strategy and builds partnerships. A veteran in venture capital, she has contributed to multiple investment teams, including P&O's investment arm, London Co-Investment Fund, and Beacon Capital. As a former Vice-President at Silicon Valley Bank's Early Stage Practice, she significantly expanded portfolios and drove venture debt deals.

11 Articles Published | Follow:
Unveiling the European Landscape of LFP Battery Cell Production

In the fast-evolving realm of LFP battery cell production, Europe stands at the forefront of innovation, catching the attention of savvy venture capitalists and private equity investors attuned to global dynamics. Within the continent lies a world-class research ecosystem, spanning diverse deep tech and engineering faculties focused on renewable energy and battery technologies.

The way we buy products and live shopping are here to stay

In today’s digital age, the convergence of e-commerce and live-streaming technology has given birth to a new phenomenon: live e-commerce. This innovative approach to online shopping allows businesses to engage with customers in real-time, providing interactive experiences and seamless purchasing opportunities.

Three things to know about the Customer Acquisition Cost

Customer Acquisition Cost (CAC) is the cost of acquiring a customer to purchase products. It works along with the Customer Lifetime Value (CLV). CAC is an important term for growth businesses.

Four Things to Consider Before Opting for Revenue Based Financing

Although revenue-based financing has many benefits and in-built flexibility, founders should be assessing its suitability once they considered all the aspects of the product and the lender.

Top five branding tips

What is the first thing that comes to your mind when you think about branding? Is it just your company’s name? or the logo? Maybe it is the design, colour scheme and packaging?

What does it take to build a great company culture?
What does it take to build a great company culture?

Every company has its own culture, defined by its values, and governing principles that the leadership and employees equally share. While most people consider culture an unimportant element, it has a real impact on performance, retention and the company’s ability to adapt to changes. A disengaged team will leave founders staring into the horizon alone.

This article is part 5 of 5 in the series Top tips for survival
Capitalising research and development for early stage tech founders
Capitalising research and development for early-stage tech founders

I was asked very recently by a company to explain how I would approach their projected Intellectual Property (trademarks, patents, code of the platform) concerning their Balance Sheet or Statement of Financial Position. To make it even more complicated and they have asked me to consider both UK accounting rules as well as the US.

This article is part 3 of 5 in the series Top tips for survival
How to fund your business in times of crisis?
How to fund your business in times of crisis?

The current financial climate is disturbing for technology founders. At the European level, we have over 300 VC funds continuing to actively invest and grant-making programmes in every country, yet founders face many hurdles accessing capital.

This article is part 4 of 5 in the series Top tips for survival
The impact of COVID 19 on our economies and SMEs
The impact of COVID 19 on our economies and SMEs

The world over, money related bundles have just been reported by countries in an offer to re-establish their economies in the midst of the coronavirus pandemic holding nations over the globe.

This article is part 2 of 5 in the series Top tips for survival
Five steps founders should do to survive
Five steps founders should do to survive

The world is now facing a public health crisis known as Covid-19 and a financial crisis. The crisis on our hands manifests differently for individuals and companies. The uncertainty over our ability to revert to our normal state creates pressures on mental health, relationships, and business performance.

This article is part 1 of 5 in the series Top tips for survival
The change is us…

We invest in people that are very similar to us. That in itself it can be a good thing, the problem is that men invest mostly in men! Having spent the last eight years in venture capital investments working with many entrepreneurs during their journey from early stages into growth, I realised that there are differences in the way the women entrepreneurs in my portfolios experienced the fundraising journey.