Top tips for survival
Top Tips for Survival is a Startups Magazine series by Flavia Richardson, Chief Commercial Officer at Velocity Juice. Written during the COVID-19 pandemic, she discussed the top tips for survival, how small businesses and startups can weather unprecedented events, as well as top tips for company culture, and branding.
The world is now facing a public health crisis known as Covid-19 and a financial crisis. The crisis on our hands manifests differently for individuals and companies. The uncertainty over our ability to revert to our normal state creates pressures on mental health, relationships, and business performance.
The world over, money related bundles have just been reported by countries in an offer to re-establish their economies in the midst of the coronavirus pandemic holding nations over the globe.
I was asked very recently by a company to explain how I would approach their projected Intellectual Property (trademarks, patents, code of the platform) concerning their Balance Sheet or Statement of Financial Position. To make it even more complicated and they have asked me to consider both UK accounting rules as well as the US.
The current financial climate is disturbing for technology founders. At the European level, we have over 300 VC funds continuing to actively invest and grant-making programmes in every country, yet founders face many hurdles accessing capital.
Every company has its own culture, defined by its values, and governing principles that the leadership and employees equally share. While most people consider culture an unimportant element, it has a real impact on performance, retention and the company’s ability to adapt to changes. A disengaged team will leave founders staring into the horizon alone.
