Zendesk has released the Zendesk Startups CX Benchmark Report, documenting how early-stage startups that invest in customer experience (CX) outperform their peers. The data shows that while there is no one-size-fits-all approach, startup success stories have one thing in common: the ability to provide more holistic support to customers from the beginning.
Johnathan Ransom, CEO & Co-founder of Square Mile Farms spoke to Startups Magazine about the challenges and opportunities that arose during the 2020 COVID crisis whilst raising from their network. Think back, post-2008 financial crisis, internet technologies and crowdsourcing both evolved to allow companies to easily raise funds from their network and community for the first time. The power and value of the crowd have only increased since then, helping businesses grow quickly and sustainably while reaching entirely new audiences.
Over the past few months, the world of business has been turned upside down due to COVID-19. During such unprecedented times, maintaining customer confidence and loyalty is a key focus for companies. The way in which businesses manage its customers throughout uncertain times is often the difference between losing or retaining clients, and ultimately business survival.
Even in the bleakest of times, entrepreneurs have found a way to innovate and create disruptive products that have enhanced our daily lives or solved a problem. Take the humble chocolate chip cookie, baked for the first time after the Great Depression. During a period of severe economic hardship, this new treat offered some richness and comfort and remains immensely popular to this day.
The COVID-19 pandemic has massively accelerated the pace of change in the business world. Leaders and employees have had to adapt to operate in a challenging environment, where the only certainty is change. Not only have organisations had to rapidly adjust to the changing needs of its people, customers and suppliers, but it has also navigated the financial and operational challenges. This has led to many businesses prioritising the now, focusing on reshaping its operations to stabilise revenue and align with short term demand.
Until recently, for many smaller businesses, their website was purely a shop window with few, if any, transactions done through it. However, thanks to social distancing measures it has now become the primary means of business for almost every company. Ensuring your website is not vulnerable to hackers and other criminals is therefore more important now than ever. The crippling reputational and financial cost of a cyberattack can put a small company out of business.
In today’s global and increasingly competitive marketplace, it is more important than ever to stand out from the crowd and capture the attention of consumers. Trade marks are essentially ‘signs’ which help consumers to identify and differentiate your products or services from those of competitors and other traders.
Every company has its own culture, defined by its values, and governing principles that the leadership and employees equally share. While most people consider culture an unimportant element, it has a real impact on performance, retention and the company’s ability to adapt to changes. A disengaged team will leave founders staring into the horizon alone.











