Today, many businesses are executing large-scale digital transformation efforts to keep up with the changing market demands and fast-paced competitors. In fact, a global survey conducted by McKinsey discovered that more than 80% of respondents stated their organisations have undertaken such efforts in the past five years.
Fashwire is a mobile and web marketplace for discovery where you can shop directly from over 300 fashion brands from over 33 countries you know and love and discover new ones from all over the world. Fashwire is changing the way we shop on our phones. By connecting consumers directly with brands all in one app, and it also allows brands to curate, create, and control all product and content in their profiles, which is different from a traditional retail model.
Bagboard, the creation of former credit trader Ben Ayres, and advertising executive Ashleigh Bishop, are launching a crowdfunding campaign to raise funds for the first sustainable rewards scheme that marries major brand campaigns and environmental impact, with a mission to make sustainable shopping the norm.
It’s always refreshing when policymakers break with the status quo and do something genuinely left-field and unexpected. The current pandemic has certainly produced its fair share of bold initiatives. In the UK we’ve just had the announcement of Government-subsidised meal deals throughout August to boost the ailing hospitality sector. And, sitting slightly higher on the impact scale, earlier this month the French Government announced that it was making tax credits available to any citizen prepared to take out a subscription to a current affairs newspaper or magazine.
As lockdown restrictions begin to ease, SMEs need to look into engaging potential customers immediately in order to drive sales and awareness in the difficult months ahead. As the majority of the public continue to live and work remotely, however, companies must seek out new methods of marketing in order to attract better engagement. The online space has, thus, become crowded with brands attempting to cut through noise to truly make an impact on consumers.
Even in the bleakest of times, entrepreneurs have found a way to innovate and create disruptive products that have enhanced our daily lives or solved a problem. Take the humble chocolate chip cookie, baked for the first time after the Great Depression. During a period of severe economic hardship, this new treat offered some richness and comfort and remains immensely popular to this day.
A few years back, there was a two-day tube strike in London. As with most tube strikes, it forced stressed commuters to change up their route into work at short notice. When it was all over, economists who looked at Oyster Card data made a surprising finding. About one in twenty commuters who changed up their route on the days of the strike stuck with their new route.
Whilst the UK implements strategies to gradually return to life as normal, the question on everyone’s mind is how we plan to do this safely and effectively. With the process of working from home potentially coming to an end in the foreseeable future, regardless of what sector individuals work in, new safety precautions are essential to put in place to ensure the health and safety of employees and customers remain strong.











