Michelle Cowan and Bren Adams, the Founders behind Yorkshire-based tech start up, Justo Software and socialsendr, have launched a crowdfunding campaign via Go Fund Me to raise £25,000 to drive forward development of their second social media platform aimed at soletraders, freelancers and small businesses.
Small firms are being urged not to miss the deadline for this year’s Small Awards, a nationwide search for the smallest and greatest firms in the UK, across all sectors. Launched in 2017 by Small Business Britain, the annual awards have eleven unique categories across everything from longstanding family businesses and innovation-led startups, to social enterprise champions.
Love for a tech brand has a massive impact on customer loyalty and recommendations according to a new study. People who love a brand are three times more likely to recommend it to others and will tolerate it making twice as many mistakes as any other, before taking their custom elsewhere. Indeed, according to the Brand Love report, such a brand can mess up almost five times and people will still stay loyal to it.
For many of us, 2021 could not come fast enough. I will not expound on the world’s collective gratitude in 2020 being finished, you can watch Netflix’s Death to 2020 for a much more humorous take on this! As we continue in yet another lockdown, I’d like to frame some of the work that Allia will be working on this year to support the impact start-ups and local businesses that are getting ready to step up and make a difference.
73% of tech talent would consider working for a startup in 2021, with male tech talent more likely to work for a startup (63%) than female (49%). That’s according to a recent survey by Talent Works, which asked UK employees in a variety of tech roles what they look for in a job and where they look for new opportunities.
With the transition into the new era of digital marketing precipitated by the COVID-19 related shopping disruptions, the SEO landscape in 2021 looks like nothing before. With eCommerce sales expected to jump from 14.1% in 2019 to 22% by 2023, mobile shopping dominating the online retail and UX becoming a ranking factor.
For many, the New Year is a time to focus on personal resolutions such as getting fit, organising the house, or saving money. This year, what if we focused on putting our work life in order too – effectively gaining more space to cope with the demands of super-busy modern business life, make working in start-ups a bit easier or even get that next promotion?
And the Whatsapp ordeal is a cautionary tale for those who fail to recognise it. Since pretty much the beginning of human commerce, entrepreneurs have based their strategy around competing on two verticals, price and quality. Generally speaking, if your price is low, you’d expect the quality to also be low and vice versa.











