Meet Mel – Founder of This Mum Runs
This article is part 1 of 24 in the series IWD 2021

This Mum Runs is the largest mobile, on and offline running community for Mums in the world, aiming to empower millions of women to feel great about themselves just through moving more and doing it using the power of community. Here we chat to Mel Bound, Founder and CEO of This Mum Runs, as part of our International Women’s Day celebrations.

Ethical recruitment is the answer for struggling charities

A brand new recruitment agency has launched in the West Midlands with the ambition of making the industry a more community-conscious one. 70/30 Club is leading the way in ethical recruitment, committing 70% of its profits to local charities every year, whilst delivering talent acquisition for a range of organisations.

Why does your startup need to make a Value Proposition?

Value propositions can seem like a load of empty words to many entrepreneurs. “Leave it to the marketing team to get people to buy our product or services,” they tell themselves.

New Sticky could ’revolutionise’ online trading for small businesses

A revolutionary new technology that allows customers to order products or access information with just the tap of a smartphone could transform the online marketplace, an expert says.

How Tech Can Help Businesses On The Road To Reopening

Last year businesses were quickly forced into new ways of working, kickstarting one of the largest unplanned changes in operations the modern workplace has ever seen. It’s become clear that many of those changes are here to stay — for a long time to come, business as usual will not be an option. When we eventually return to the office, we can expect the workplace to be very different to how we left it. Typical office practices like hotdesking and crowded meeting rooms will no longer be viable as workplaces reduce onsite headcount and adhere to social distancing practices.

Calling for more diversity in the wellbeing space

Recently I’ve been wishing for more meetings with men. I spend a lot of time in meetings with women. And while I know my 20-something self would be puzzled by this statement (and would be delighted to chat regularly to women, albeit in a work capacity) let me explain…

British inventions win global sustainability prize

Revolutionary packaging startup, SoluBlue, has been awarded the top prize of €500,000 from the Postcode Lotteries Green Challenge, one of the world’s largest annual sustainability competitions. The Cambridge-based startup beat over 650 startups from across Europe to be crowned the latest winner and will now use the prize money to scale up its technology for pilot production among retailers.

Making School Safety a Priority with Smart Technology

With pupils set to go back to school on 8th March, there are a number of safety measures schools need to implement to ensure the health and wellness of staff, students and school communities.

Tech Nation reveals the UK’s 10 tech Rising Stars

Tech Nation​, the UK network for ambitious tech entrepreneurs, has announced the ten early-stage scaleup winners of its nationwide competition, Rising Stars. These companies have been selected because they are at the forefront of UK technology, across a range of subsectors, providing solutions such as digitally connecting healthcare workers with communities, digital recruitment for schools, and tools for online content creators.

Xero calls for urgent action as UK small business revenue continues to fall

Xero, the global small business platform, is calling for urgent action to put small businesses at the centre of the UK economic recovery – after new Xero Small Business Insights (XSBI) data finds revenue slowed further in January to 9.3% below levels seen a year ago.

The ScaleUp Accelerator assists last-mile delivery in £4m round

Gophr, the UK’s fastest-growing last-mile delivery provider, has raised £4m led by Nauta Capital, assisted by The ScaleUp Accelerator and White Horse Capital.

Zoom identified as worst company for gender diversity in the boardroom

Bumble’s CEO, Whitney Wolfe Herd, became the world’s youngest female self-made billionaire last week– a huge milestone for women in business everywhere. But how many female decision-makers are there in the boardrooms of some of the biggest companies in technology, entertainment and e-commerce?

Mentoring and funding are only getting us so far

There’s one tool that’s underused to address the gender diversity gap in startups – education.

How can your startup build trust BEFORE you’re really popular

If you’ve dipped a toe into marketing, you know that every business needs social proof to grow. You must reassure potential customers that they’re right to pick you, because other people have done so before.

7 Opportunities Entrepreneurs Won’t Want to Miss in 2021

Last year was an incredibly challenging one for entrepreneurs and small business owners. According to a survey from Alignable, 45% of small businesses reported earning less than half of their pre-pandemic revenue. Statistics like these can scare you away from starting a company in 2021, but they shouldn’t.

How to land press coverage through Twitter

Right now it might feel harder than ever to cut through the noise and get your brand featured in the press. You might also feel that you’d like to secure media coverage but you don’t have the budget to employ a PR agency, or perhaps the time yourself to knock up a press release or work out which journalists you should be targeting.

Digital Marketing Trends that will change how brands operate in 2021

Over the last 12 months, video conferencing tool Zoom experienced exponential growth, B2B social media platform, LinkedIn, saw a 60% increase in user content creation and 55% of UK buyers revealed they will continue to shop online even when the high street re-opens its doors.

ADHD employer guidance published to help address lack of neurodiversity in industry

The Data & Marketing Association (DMA) has published new guidance, ‘DMA Talent: ADHD Employer Guide’, created using insights from neurodiversity consultants, brands/employers, and employees with ADHD working across the creative, data and marketing industries.

North American LGBTQIA+ founders explore business opportunities in London

London will host a group of North American LGBTQIA+ founders and entrepreneurs today for the start of a two-day virtual trade mission to explore London’s business ecosystem. The mission will see fourteen of North America’s fastest-growing LGBTQIA+ led tech companies ‘touch-down’ in London to meet with corporates and startups to discuss potential business opportunities in the UK capital.

The Best Website Designs to Inspire You in 2021

Website design accounts for up to 95% of a user’s first impression of your company. A good design can keep visitors on your site, which goes a long way in converting leads into purchases. For this reason, it’s increasingly important to make great website designs part of your marketing strategy. Here are eight of the best website designs to inspire you in 2021.