Features
The majority of businesses that are looking to scale in any meaningful way will look to raise funding at some point. As well as the other steps already discussed in this series and in my new book, there are two very specific actions that need to be undertaken; valuing your business and embarking on a fundraising campaign.
A shift towards hybrid working, increased use of digital channels and the rise of new technologies means that businesses rely on the internet now more than ever. A reliable, high-quality connection is a non-negotiable for efficient operations across all industries, but it’s important to determine the right way to connect for your business. While many businesses opt for broadband, could an Ethernet leased line be a better choice?
If we aren’t currently talking about the upcoming COP26, that is taking place this Sunday (so article pending next week), or about Facebook rebranding as Meta, (who knows where that came from?) then everyone is talking about the Chancellor’s budget announcement and what that means four the startups and small businesses out there.
I would be lying if I said that raising capital as a female Founder is an easy process. Even those that make it look easy, have faced invisible barriers that aren’t present with their male counterparts. What I have learnt, however, is that having this knowledge – that I am a woman (and woman of colour) and that I am on the backfoot – simply doesn’t help me at all.
Before March 2020, catching ‘fresher’s flu’ was a right of passage for university students. Fast forward 18 months and students around the world stayed indoors to keep illness at bay. However, the pandemic has taught the education sector an important lesson – the value of selecting the right communication tools.
If you have ever advertised online, the chances are that you have been a victim of ad fraud. Ad fraud can be defined as any attempt to defraud digital advertising networks and campaigns for financial gain. It is typically carried out through the use of bots – software applications programmed to do certain tasks – though there are a number of other methods that scammers use to trick advertisers and waste their budgets.













