Aliya Vigor-Robertson

Aliya has over 25 years of HR experience partnering with founder-run businesses across the creative and marketing industries, helping them shape their strategic people practices and organisational culture to create great places to work. She is a thought leader and change agent within the creative industry; working as a Design Business Association Expert, a Media For All role model and mentor, Institute of Practitioners in Advertising CPD Gold Judge and a NABS Century 100 mentor. Helping others and driving positive change is a huge motivator for her. Aliya regularly shares insights and guidance in publications such as The Times Raconteur and Creativepool.

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Could a four-day week really work for startups?

If 2020 was the year that the world was forced to dip its toes into flexible working patterns and 2021 was the year that this became standard practice, what will 2022 bring? Flexible work looks to have cemented itself as the new ‘business as usual’, with over two-thirds of UK businesses now reportedly offering employees remote working options, but the changes haven’t stopped there. As business leaders look to satisfy the world’s growing appetite for greater flexibility and freedom, many are now not only reconsidering where their team can work, but also when.

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