Features

Dr Jeffery Timmons of Babson College in Massachusetts developed the Timmons Model of Entrepreneurship during his PhD thesis at Harvard University. This model has now become a well-known guide for entrepreneurs on how to increase their chances of success. Basically, he states that the success of a startup business hinges on the entrepreneur, the (market) opportunity and the resources.

Being a freelancer is amazing, you can control your professional and personal life, make sure they don’t overlap, and also take an opportunity to establish a fruitful business you’re the sole responsible for.

In 1975, when the UK first made it illegal to discriminate in the workplace on the grounds of sex, it’s unlikely that many people in the workforce had a formal “mentor”. Yet so many of us can recall how the guidance of one person, be it a teacher or senior colleague, had a profoundly positive impact on the direction of our lives and careers.

It has been over two years since the pandemic led to a large section of the population working from home. However, with the easing of COVID restrictions, the anticipated rush to return to the office has not materialised. Although there has been a general inclination to return after prolonged periods of working in isolation, COVID’s lingering nature, its many variants, and general uncertainty about whether a return to the office is really needed, has led to wide-spread inertia. 

Keeping the customers you already have will always be more profitable and more important than finding new ones. Being able to sustain a high customer retention rate should be the priority of every business. Content marketing strategies are a great way to do this. Construct your buyer journey to continue beyond the initial purchase and optimise your content to ensure customers trust your brand.

For many, the Great Resignation has been a time of new roles, new opportunities, and career changes. Some have called it the Great Reset.

Anthony Chadwick, considers himself to be a lucky person, as he is working in something he loves and has wanted since he was eight. As someone who is passionate about people, the planet and the animals that live there, it is the perfect fit for him. Being proud that his profession, veterinary, is at the forefront of developing a holistic one health approach to some of the big problems that face us, here Anthony talks about how this profession is tackling the waste problem and increasing biodiversity.  

Salesforce’s Global Digital Skills Index has revealed that 76% of respondents do not feel prepared for a world that prioritises tech savviness and a digital-first mindset. This, coupled with The Great Resignation, is causing significant problems for tech companies globally. Resourcing is a challenge that isn’t going away.

The ticketing market is something people of all ages and backgrounds have experience of. From a historic live music event to a local food festival, we have all had to go online and pre-book tickets. And most of us have at least once been left disappointed by having to go to a secondary market to pay an eye-wateringly high price just moments after the tickets first went on sale.

If you’re one of the half a million people in the UK that qualifies as a High Net Worth Individual (an annual salary of at least £100k, or net assets, excluding property and pensions, worth £250k), and are looking for more empowerment, impact, community and flexibility, now is the time to consider becoming an angel investor.

With international cyberattacks peaking at the end of 2021, founder are starting to get more serious about digitally protecting their companies from the outset.

Blockchain technology is amazing. Sadly, it is most known for bitcoins and other virtual currencies, where the added value of the technology has little to no meaning  to humankind. At the end of the day, Bitcoins  just create a lot of CO2 for nothing.

One of the key things that everyone struggles with is Time Management, whether they are C-Suite (I actually hate that phrase) or a junior executive. It’s also even more prevalent if you are the owner of a Start-up where you can end up being responsible for everything from toilet rolls to long-term business strategy. Even if you are the owner of a thriving SME with a team, you’ll still end up with a long, long ‘To Do’ list that never seems to get shorter, but only seems to grow longer. So what is the answer for effective Time Management?

Climate scientists have argued that ambitions for reaching net-zero emissions by 2050 will no longer be enough to avoid the worst impacts of global warming, because change is happening more rapidly than predicted.

As many UK health tech and fitness brands are moving through to the new financial year, you can hear the buzz of excitement from marketing communication professionals as finally, we are going back to face-to-face events. Nevertheless, content marketing remains a significant part of the PR and digital marketing strategy, and by the looks of it, its importance is only increasing.

74% of American companies have already adopted or plan to adopt a permanent hybrid work model. There are many benefits to using a hybrid work model for your startup. Your employees will have a better work-life balance, you can downsize your office space, and your employees will be more content.

Chances are you’ve heard the phrase ‘imposter syndrome’ at some point. Originally identified in a 1978 study, it refers to the idea that high-achieving individuals might consider themselves to be ‘imposters’ in their workplace, regardless of any evidence to the contrary.

We talk a lot about how leaders need to make sure everyone in their team is happy and comfortable. It’s important to create a culture that promotes well-being and performance, but while leaders take care of the people they lead, who is taking care of them?

When you first set out to launch a business, you’re prepared for the many beginner pitfalls. You might not know what they all are, or where they’ll all come from, but you know that it won’t be easy – primarily because everyone tells you so. However, something that’s talked about less often is the difficulties you’ll face once your business is fully established and you’re ready to start growing

So far in this ‘Back to Basics’ series we have looked at nine fundamental areas that entrepreneurs and would-be founders either consider or should be considering, both before and during their startup journey. These have covered: Should I Find a Co-founder?; Working with Advisors; To Scale or Not to Scale?; Pitch Decks and Business Plans; Think Green!; Raising Finance; Basic Truths; Cash Flow is Everything; and Second Thoughts.