For the supremely talented entrepreneurs and startups doing great work around the world, marketing and PR are often low on their list of priorities. After all, there’s the running of the business to get on with, the development of amazing technology and launching of innovative projects, investment to secure, and people to hire.
This week, almost to underline my comments in the first of this series about not knowing what each week will bring, was almost entirely different to last week. Last week was full of face to face meetings and there was no particular thread to my week, other than of course the fact that it revolved very heavily around early stage businesses.
Unbound Festival this year saw an influx of tech for good innovation, propelling the industry towards a bright and influential future. Spearheading the mainstream market today is a boom in self-care apps from mindfulness to sleep assistance, while location-based apps designed to tackle physical inactivity are making scenic walking as easy to find as getting an Uber is to order.
















