The Victoria Embankment in central London might not be the obvious place to find out more about Scotland’s vibrant startup scene. However, representatives from the country’s board of trade, business incubators, educators, R&D partnerships and innovation centres headed south for London Tech Week, and Scotland House, where they spent the evening showcasing the business opportunities north of the border, creativity, the potential of data science and the country’s talent.
For founders looking to start a business it is imperative to get the culture right – as getting it wrong can lead to bad investor, customer and employee experience. At Women of Silicon Roundabout ‘Founder Focus’ workshop track, CEO and co-Founder of London-based foodtech startup Feedr, Riya Grover delivered a thought-provoking workshop titled ‘Defining your culture blueprint to hyper-charge growth’, and explained why it is so important to get it right from the start.
At the LeadersIn Tech Summit during London Tech Week 2019, a roundtable was held discussing the benefits and drawbacks of partnerships between corporates and startups. At the table, Anna Jones from FieldHouse Associates, Ryan Haynes from Ryan Haynes Marketing, Ben Rudman the CEO of MMT Digital, and Denise Glee from MagnaCarta Communications, lent their personal expertise to the debate.
As a child growing up in Western Australia, Neil Daly was fully aware of the dangers associated with exposure to the sun, and the importance of covering up when playing outside. We have all of course had the experience of being sun burnt at some point in our lives and as such, it’s not surprising that skin cancer is actually the most common form of the disease in the world.
Peak Labs, the digital health company, started with four co-founders (Gerald Goldstein, Itamar Lesuisse, Sagi Shorrer and Xavier Louis) in 2013 who set out with an aim to be the number one digital health brand using technology to help people’s wellbeing. Fast forward six years later, and you’ll find a 50-member strong team which has raised up to ten million dollars over three rounds of funding to accelerate and grow the company and its two digital products, Peak Brain Training and Rise.
When it comes to marketing a startup, there can often be some misconceptions: Is it too soon to start thinking about? Is the company too small? Some people think marketing isn’t a priority and budget should be spent elsewhere (something that bigger corporations also fall foul of), or that any type of marketing is good.













