Startups have a lot to think about, especially when it comes to going global. There are many important aspects to think of when growing a company. Here are four common mistakes startups often make when going global.
Most of us have experienced the labyrinth that is attempting to cancel a subscription.
The relentless pace of modern day brand communications and marketing means the fight is on for startups to win the appeal of consumers and keep their interest. But when it comes to PR, not all coverage is created equally. It’s hard to know where to start.
Following on from the nine articles in the ‘A Mentor’s Perspective’ series that I wrote recently that looked at some of the main points that any startup or early stage business should consider, I will now be writing a brief weekly article in a new series – A Mentor’s Journal.
Society is currently being shaped by innovation in the tech industries, and once a year thousands gather to network, share and exchange insight in London to shed light on the future of tech, and our place within it.
x+why understands that not every business wants to be overshadowed by a behemoth co-working brand. For those businesses that are looking for a co-working space beyond the norm, and for somewhere more than just a place to sit, x+why welcomes you to its new co-working space in Whitechapel.
Startups working to solve consumer problems sometimes create technology that has the potential to become an industry standard. This may be a de-facto standard, an industry standard approved by a formal standards setting body, or something mandated by law.
As more cities become smarter, and technology grows, what do we need to do to keep with the needs of these smart cities, but also make them sustainable?
It doesn’t matter whether a business is for enterprise or not for profit – to create a successful business, you need more than just an idea. You need to identify a problem/need to create an attractive market. It’s much easier to start a business if you have a unique product/solution, and a scalable, profitable model.
We’re living in a time of incredibly rapid change, where mobile phones are dominating consumer experiences and new technology is constantly being harnessed, turning traditional startup business models on their heads.
International Airlines Group (IAG) has launched its latest Hangar 51 global innovation programme in collaboration with Iberia, Vueling and IAG Cargo. The initiative will be based in Spain for the second time after the huge success of its previous Spanish programme in 2017.
Why building meaningful values into your brand leads to the culture you want
Creating and sustaining culture can feel a little bit like a chicken and egg situation in a startup. You need to define your culture early on in order to attract the right employees, but culture itself is largely driven by people, so until you have the people in place, how can your culture be expected to flourish?
If you’re in the startup space, it is very likely you will have heard the term ‘ICO (Initial Coin Offering)’ thrown around a fair few times, and perhaps even heard it described as an attractive alternative to traditional types of fundraising.
A new coliving space for Paris’ entrepreneurs, freelancers and startups has recently opened near to the famous STATION F coworking campus in the centre of the city. The Flatmates space will consist of three coliving towers and can house 600 residents.
A company formed a decade ago in 2009, Deciwatt is older than you’d imagine most startups to be. Created off the back of a brief from Solaraid with therefore, a London-based product design consultancy, Deciwatt’s first product GravityLight was an answer to this problem: develop an extremely low-cost solar light for $5, a sustainable alternative to the dangerous and expensive kerosene lamp depended on by millions as a source of light.
With one parent an insurance broker, it was perhaps inevitable that Tobias Taupitz, CEO and Co-founder of Laka, would glean an interest into the world of insurance.
It’s not what you know it’s who you know… The right place at the right time… These are both recognisable phrases that both serve to highlight the element of chance that can sometimes be associated with success. And nowhere is this better highlighted than in the world of sport.
According to the British Chamber of Commerce, recent figures have shown that the UK economy is predicted to grow at a lot slower rate than expected in 2020 and 2021, and one big reasoning behind this is Brexit and the possibility of a no-deal result.
Advanced Engineering is on the lookout for startups to showcase their inventions as part of its Enabling Innovation zone.
Companies are made up of individual people; even Apple, the world’s biggest brand, would mean nothing without its employees. Imagine if Apple was hiring random people and their board was changing all the time. The recent departure of Jony Ive led to a one percent reduction in Apple shares.
