The competition is hosted by the Postcode Lotteries in the above countries as part of their mission to create a fairer, greener world. In Britain, players of People’s Postcode Lottery have raised over £500 million for more than 7,500 good causes. Together with its sister lotteries, over £10 billion has been raised.

Since the competition began in 2007, it has rewarded a variety of businesses, including bio-bean, a British company that recycles coffee for consumer and industrial markets, which won the top prize in 2014. George May, Director and Chief Commercial Officer at bio-bean, said: “Winning Postcode Lotteries Green Challenge was a springboard for bio-bean. The funds and business coaching helped us to expand our team and industrial facilities, not to mention the media attention and further investment interest we received off the back of winning the competition. Postcode Lotteries Green Challenge is a fantastic opportunity for green startups looking to scale up their operations.”

The competition awards €500,000 to the overall winner while the runner-up receives €200,000 and the three other finalists receive €100,000 each. All the finalists have the chance to participate in a bespoke accelerator programme to identify the biggest challenges they face and provide mentorship and valuable connections to tackle them.

Clara Govier, managing director at People’s Postcode Lottery, said: “We face many serious challenges as a society, not least COVID-19, but the fight against climate change will require concerted efforts at a global scale for decades to come. If you believe you have a solution to one of the biggest problems facing the planet and would like to join world-class alumni, I urge you to enter this year's Postcode Lotteries Green Challenge. We recognise the time constraints that many entrepreneurs face and so we have made the application process quick and free to enter.”

The jury will look for innovative, exciting business plans that contribute to a sustainable planet and are close to a market release. Last year’s winner was Sofie Allert, CEO and founder of Swedish Algae Factory. Swedish Algae Factory, founded in 2014, cultivates algae that enhances solar panel efficiency and can be used as an ingredient in sustainable personal care products.

Applicants now have one month - until noon 1st April 2020 - to submit a short business plan, outlining the description of the environmental problem(s) their business is tackling, their solution to the problem, the business’ USP and financial projections alongside a short video pitch. There are no fees for application submissions.

The jury will assess the pitch and proposal, team competencies, market strategy and business model, financial status and the impact of prize money. Former jury members include Dame Ellen MacArthur, Founder and Chair of Trustees at the Ellen MacArthur Foundation, and Sir Richard Branson, Founder and Chair of Virgin.

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