“To me, ideas are worth nothing unless executed” – Steve Jobs. You know you have an incredible idea with which you could disrupt the market. But to do that, you need first to transform it into a software product. And you’re possibly wondering what the starting point is, and at what stage you need to take to the market. You’re worried because you know of people who did not make an impact despite their great idea. These thoughts are but natural and every entrepreneur goes through them.