As a child growing up in Western Australia, Neil Daly was fully aware of the dangers associated with exposure to the sun, and the importance of covering up when playing outside. We have all of course had the experience of being sun burnt at some point in our lives and as such, it’s not surprising that skin cancer is actually the most common form of the disease in the world.
Peak Labs, the digital health company, started with four co-founders (Gerald Goldstein, Itamar Lesuisse, Sagi Shorrer and Xavier Louis) in 2013 who set out with an aim to be the number one digital health brand using technology to help people’s wellbeing. Fast forward six years later, and you’ll find a 50-member strong team which has raised up to ten million dollars over three rounds of funding to accelerate and grow the company and its two digital products, Peak Brain Training and Rise.
When it comes to marketing a startup, there can often be some misconceptions: Is it too soon to start thinking about? Is the company too small? Some people think marketing isn’t a priority and budget should be spent elsewhere (something that bigger corporations also fall foul of), or that any type of marketing is good.
Another finalist of the Subcon launchpad awards, ES Precision is a provider of laser processing services for marking, engraving and surface/thin material processing. This is the first year the launchpad awards will take place at the Subcon show and six engineering and manufacturing startups have made the final to try and impress and win a lump sum of money plus a stand at Subcon 2020.
In a demanding industry like manufacturing and engineering, admin holding you back is the last thing you need. Elements Technology, a multi-award winning developer of simple digital solutions for manufacturers has come up with a solution for this, and have also been listed as one of the finalists for the Launchpad awards at the upcoming Subcon show.
The next generation of aspiring startups are hoping their technology will change the world. But what about the technology that is changing startups? I’ve spent the last few years working with some of Europe’s biggest startup success stories, helping them put in place the right business platforms to support rapid growth.
Having written your business plan, identified your existing and potential market and your target clients, and decided how best to market and sell your product, you should now of course actually be making sales. But how open has you mind been whilst undergoing this process, and how limited are your ambitions? Many smaller companies, whether startups or more mature, have a tendency to only look at selling to the home market of the UK rather than broadening their horizons and selling internationally.












