Your tone of voice needs work – here’s why

This guest post comes from Caroline Macdonald, CEO and founder of OggaDoon, the guerrilla comms business. If you have no idea what tone of voice is, head to Twitter and scroll through Innocent Drinks’ feed. Then come back here. Done it? Great. 

Here’s how you can assess a developer’s coding skills before hiring

The main challenge met by recruiters when hiring developers is to find qualified candidates for the job vacancy. Because mis-hires are increasingly costly in the tech industry, it is imperative to assess a programmer’s technical skills during the recruiting process to validate whether or not they will be a good fit for the job.

Startup storytelling through social media

More than 200,000 small companies have been created in 2019, according to the Federation of Small Businesses, and each and every one of these businesses will have their own story to tell. So, what’s yours?

The Founders’ Workshop discuss disintermediation

The Paybase team recently launched the Founders’ Workshop – a community of early-stage and established business founders in the platform economy. The latest event focused on the pressing issue of disintermediation and user retention: when users connect on a platform but transact independently outside it.

Travel platform Arbitrip opens UK office

With an office already in Tel Aviv, the Israeli-founded business travel management platform, Arbitrip is now opening up a London office to expand its European market share. Its exciting new expansion now means that the tech startup is ready to rapidly drive its footprint across Europe. 

“How Big Should I Aim to Grow My Business?”
This article is part 6 of 26 in the series Overheard at a startup...

When anyone is considering doing anything important and potentially life changing in their lives it always pays to think hard, do as much research and gather as much information as you can, and also to speak to as many people as possible. 

How to fake experience when things go wrong

Whether it’s a member of your senior team getting poached, seeing your cash run out sooner than you were expecting, or facing a crisis situation, such as a data breach or privacy issue, startups will always face moments when the world seems to be conspiring against them.

University of Manchester puts social impact on the syllabus

One of the UK’s largest universities has put sustainability firmly on the agenda, by measuring one of the most ambitious sustainability programmes in higher education and seen staff make significant societal and environmental savings.

Your pitch is great, but can you answer the follow-up questions?

You’ve rehearsed your pitch within an inch of your life. Your slides are well designed, hit all the relevant points and your timing was spot on at three minutes.

Should We Be Teaching the Next Generation of Kids how to Code?

The world constantly embraces new technologies – as does our education system. Since the changes in the UK curriculum in September 2014, kids as young as five have begun to embrace branches of education that seem completely alien to many adults.

Book ‘Entrepreneurial Sales’ a sales guide for success

According to research by 123Reg.com, business savvy Britons are 10% more likely to start a new venture in January as part of their New Year’s resolutions, than any other time of year.

Scaling back entrepreneur tax relief could devastate UK startups

When choosing to ‘go it alone’ as entrepreneur, there are numerous financial, operational hurdles in the way. Starting a new business from scratch is not easy, often requiring huge amounts of time and personal investment.

Startups in the dark about how to attract new customers

The majority (71%) of UK SMEs are either too busy or don’t know how to attract new customers, according to research by business leadership organisation, Entrepreneurs Circle.

How bespoke design can evolve a brand’s story, not identity

Global creative production studio The Mill has revealed its new digital platform designed and built by Studio Output.The project shows how bespoke digital and motion design can evolve a brand’s story, without needing to change its core identity.

London-based startup creates competition to help people in love

London-based startup CLiKD Dating App has founded a competition as part of its mission to help people find love in the capital city, but also to help raise money for the charity Relate.

How SMEs can capitalise on sunnier economic outlook

If there was one word to summarise the last few years, it would be “uncertainty” – and studies suggested this was being felt by SMEs across the country.

 

Why a brand is much more than a logo

We speak to Chris Gunn – MD of LoveGunn – on why a brand is much more than a logo, especially for startups.

What sort of legal support do you need?

RECENT figures showed that 2019 was a record year for startups, and 2020 is set to be even better. With the uncertainty surrounding Brexit finally out of the way, experts predict we will see a surge in the number of businesses setting off on an exciting new journey.

70% of Millennials make a purchase after seeing branded content online

Nearly 70% of Millennials have advised they will make a purchase after seeing branded content online, according to new research by brand publishing specialists, Green Park Content.

Why startups (sort of) don’t need PR agencies

Turkeys don’t have votes, and even if they did, they wouldn’t know what Christmas is. But it turns out PR people do have votes and we do know what Christmas is, so please, dear startup executive/founder/creator, don’t use our services.