Funding
The online world has often been difficult for inventive startups that want to make a living from their passion. You have an idea that you believe consumers want, but getting it to them is hard. Your strength is in the idea, but to get it out there you have to create a website, decide on ecommerce or charging capabilities, plan a marketing strategy, resolve accounting issues and even organise customer service. So before you even get started you are defeated by too many obstacles. However, for the creative person there are a great many platforms and technology solutions that will do all of this for you.
Staying on track financially can be one of the most challenging aspects of creating and managing a startup. If it wasn’t hard enough, the global pandemic has added another dimension of difficulty which even the most robust of businesses have struggled to navigate. However, there are a few key things that startups can do to stay on top of their finances. Below are five tips for startups aiming to become a thriving and profitable business.
One of the advice I always give to founders before they go to investors – make sure you are fundable. But what is a fundable business idea? Having been working with startups for more than ten years and supporting them in the fundraising process I summed up these seven questions that could help you understand whether you are ready to raise funds
Bored of the adage ‘If you fail to plan, you are planning to fail’? You’re not alone. Sadly, truisms – much like a parent’s advice – tend to be worth heeding. When it comes to funding, it’s best to do it well in advance. Too many companies leave it until there’s a cashflow crunch before acting. As trusted advisers, accountants need to play the role of parent, use their wisdom to identify future funding opportunities, model a couple of scenarios, and help clients find a source of finance that doesn’t leave them with unfavourable terms.
Overall VC investments in 2020 are at par with previous years – but in Q3 2020, venture capital funding for all female founders is on pace for its worst year since 2017 (US data). In the week of Global Women’s Entrepreneurship Day, four of Europe’s top early stage venture funds (Speedinvest, Amplifier, La Famiglia and Redstone) got together to look into the reasons behind the grim statistics and explore what changes need to take place for more female entrepreneurs to get to a term sheet.
During lockdown, the UK Government awarded over £130m of grant funding for Research and Development (R&D) activity to innovative businesses and their collaborators in the United Kingdom. The awardees were from multiple sectors including creative, engineering, digital health, education and sustainable energy.
Since the launch of London’s Silicon Roundtable in 2008, UK tech startups have enjoyed more than a decade of strong interest from Venture Capitalists (VCs). Spurred on by the success of fast-growth consumer tech companies like Uber or Deliveroo, VCs have sought out startups that could break into the public zeitgeist to become the world’s next big thing. This culminated in more than $13bn being pumped into British technology startups in 2019. Then, the pandemic struck.
The year 2020 is a year like no other. While data shows the pandemic hasn’t affected the overall amount VC dollars invested in tech companies (on par with previous years; US), it has already had a disproportionate effect on the funds allocated to women-led businesses. Venture checks for female founders are at their lowest since 2017. The broader picture is even grimmer, with a real threat to roll back the last 30 years of economic progress for women (according to the International Monetary Fund).
When it comes to equity crowdfunding, the go-to platform for any European investor, young company or growth stage business is either Crowdcube, Seedrs, or both. In the first half of 2020, the two platforms topped Beauhurst’s State of UK Crowdfunding report, with similar, impressive performances. Seedrs closed 95 deals and raised £49.7m, while Crowdcube secured 97 deals and generated £48.5m – all throughout the COVID-19 pandemic.










