Caroline Plumb

Caroline Plumb OBE is Founder and CEO of cashflow management app, Fluidly. Prior to Fluidly she co-founded and was CEO of Freshminds. She also currently serves as a non executive director of AIM-listed Mercia Technologies.

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Why leaving funding too late will store up problems

Bored of the adage ‘If you fail to plan, you are planning to fail’? You’re not alone. Sadly, truisms – much like a parent’s advice – tend to be worth heeding. When it comes to funding, it’s best to do it well in advance. Too many companies leave it until there’s a cashflow crunch before acting. As trusted advisers, accountants need to play the role of parent, use their wisdom to identify future funding opportunities, model a couple of scenarios, and help clients find a source of finance that doesn’t leave them with unfavourable terms.