Bored of the adage ‘If you fail to plan, you are planning to fail’? You’re not alone. Sadly, truisms – much like a parent’s advice – tend to be worth heeding. When it comes to funding, it’s best to do it well in advance. Too many companies leave it until there’s a cashflow crunch before acting. As trusted advisers, accountants need to play the role of parent, use their wisdom to identify future funding opportunities, model a couple of scenarios, and help clients find a source of finance that doesn’t leave them with unfavourable terms.