Features

Since the pandemic the workplace has shifted from just a binary space with shiny laptops, desks and meeting rooms to a metaphysical area with its own philosophy. Attention is now turning to the workspace of the future – what will new employees want and need from their company? Let’s dive into the future of offices with the Head of Marketing AdChampagne – Andrew Bobrow.

When you move into a brand-new house, you assume it will be years before you have to change a thing. You personally picked the floor plan, the finishes, the furniture, and the appliances to your liking after all – it’s ‘perfect.’

The pandemic accelerated the worldwide shift towards digitalisation and businesses rapidly learned that if they wanted to stay afloat in a time of social distancing and lockdown, they would need new strategies to engage with customers.

The NHS is haemorrhaging staff. According to the Health Service Journal, 7,000 people are quitting every month. As the UK lurches from a pandemic to a cost-of-living crisis, grim announcements of a failing healthcare system have become a regular feature of British headlines.

Customer loyalty is deeply rooted in genuine connections with brands, and the innovative nature of the digital world continues to create more opportunities for brands to build and maintain relationships with their audiences.

The pressure on firms struggling to hire staff is at an all-time high. According to the latest ONS labour market statistics released in May (2022), for the first time since records began, there are fewer unemployed people than job vacancies. Businesses say they are willing to pay more for the right individuals, but finding suitable people to employ seems like an impossible task. Faced with such challenges, how can startups increase their chances of securing the talent they desperately need to grow?

Since the Paris Climate Agreement, businesses of all sizes from all areas of the world have been focusing on decarbonisation. The commitment to keep global temperatures under 2ºc and significantly reduce the amount of carbon emissions generated worldwide is something that no industry is free from. But the property and construction sectors are particularly feeling the pressure.

According to McKinsey, more inclusive and diverse organisations are 35% more likely to outperform their competition. Also, they tend to capture new markets more effectively than their counterparts. However, diversity is still an issue in the UK workforce. Almost half of employees feel that their employers are not doing enough to achieve the right balance.

Congratulations startup founder: you’ve had the lightbulb idea, built a game-changing solution, developed a killer product and you’re finally market-ready. But now comes the hardest part: getting your solution out of stealth mode and into the waiting hands of your target customers. 

This five step Business Strategy plan is called the FFS (The Fraser Five Step) and is a simple way to create a clear and actionable business plan for your startup.

Sustainable finance is not just a box-ticking exercise – it must be a marriage of environmental and social impact. It has become a popular buzzphrase for investors as they seek to put their funding into companies that aim to solve the world’s biggest problems, most notably climate change.

It has become a cliché in ecommerce marketing and web design blogs to state that throwing your website out there without instigating a proper testing regime is taking a shot in the dark, throwing darts blindfolded, or riding a bike with flat tires… You get the picture. 

There are a lot of factors to consider when deciding whether to rent or buy your business premises. Both options have their pros and cons, and it can be difficult to decide which is the best option for you. In this article, we will discuss the pros and cons of renting vs buying business premises so that you can make an informed decision about what is best for your business.

Hybrid working is being adopted by businesses all over the world and equally, is becoming an expectation of employees looking for a new job. What was initially a strategy to keep people safe has now become a highly-sought norm that has revolutionised the workplace forever.

As the years go by, technology continues to advance at a steady pace. From initial trials of self-driving vehicles to sophisticated mobile phones with endless features, we are living in an increasingly futuristic world. On one side, the constant growth in innovation may excite the younger generations, who are used to handling digital devices from an early age. On the other, the older population may feel somewhat intimidated by the continuous rollout of new technologies.

From seven-second TikTok videos on our phones, click and collect McDonald’s orders and generous returns policies on our clothes, our modern existence is characterised by the need for speed, ease and flexibility. Convenience is what we expect and what we now demand from technology providers. There was a time when consumers were prepared to wait a year for a software update and willing to pay extra for new features. Today, expectations have changed and been replaced by an expectation of flexibility and the convenience of pay-as-you-go subscription billing methods.

Over the last 18 months, we’ve seen an unprecedented number of new startups being incorporated despite the backdrop of the COVID pandemic increasing business uncertainty. In fact, the first half of 2021 saw nearly 80 new businesses were created every hour, leading to over 340,000 startups registered in the UK between January and June 2021.

In the last two years the digital payments landscape has experienced rapid evolution, which has largely been driven by the Covid-19 pandemic. Now that the UK economy begins to recover from the last two years, it’s evident that consumer expectations around the ease and choice of payment options have changed permanently, and it is essential that SMEs are aware of their demands.

Obviously as a startup there are a million things that you should be doing. But here is a checklist of ten that you need to prioritise from your never-ending list. 

The metaverse is a growing phenomenon. It has a huge variety especially when it comes to investing in the metaverse. We spoke to Grant Blaisdell, CEO of Copernic Space and asked his expert opinion on what we can expect to see with trends in the metaverse and investment.