Features

We are currently in a state of uncertainty in many different aspects, and for businesses it can be a very daunting time. After the past few years we have had, it is now about rebuilding the UK economy.

Cross-border commerce has created a new digital age of endless possibility. Brands and companies can expand into untapped markets, as well as grow their visibility with potential new consumers who aren’t dependent on localised commerce.

Creating a highly engaged workforce and a thriving workplace continues to be a major focus for all HR managers. And the reason is simple. Every business needs what employee engagement creates: happier and more productive employees.

A successful team will be the foundation of any efficient and thriving business, no matter what industry the company is in. Even in high pressure industries, having a good team will make a big difference and will dictate how the company progresses and performs.

No matter how promising your startup idea is and how airtight your financials are, it’s simply a fact that you will not succeed without the right people on your team. Hiring talent is crucial for startup success and should be your top priority as a founder.

Whether this is your first business, a new enterprise, or a brand within your existing company, choosing the right name is a vital part of its success. There are many factors to consider and, as IP and business name experts, we’ll take you through the process to ensure you’re off to the best start.

Dr Jeffery Timmons of Babson College in Massachusetts developed the Timmons Model of Entrepreneurship during his PhD thesis at Harvard University. This model has now become a well-known guide for entrepreneurs on how to increase their chances of success. Basically, he states that the success of a startup business hinges on the entrepreneur, the (market) opportunity and the resources.

Being a freelancer is amazing, you can control your professional and personal life, make sure they don’t overlap, and also take an opportunity to establish a fruitful business you’re the sole responsible for.

In 1975, when the UK first made it illegal to discriminate in the workplace on the grounds of sex, it’s unlikely that many people in the workforce had a formal “mentor”. Yet so many of us can recall how the guidance of one person, be it a teacher or senior colleague, had a profoundly positive impact on the direction of our lives and careers.

It has been over two years since the pandemic led to a large section of the population working from home. However, with the easing of COVID restrictions, the anticipated rush to return to the office has not materialised. Although there has been a general inclination to return after prolonged periods of working in isolation, COVID’s lingering nature, its many variants, and general uncertainty about whether a return to the office is really needed, has led to wide-spread inertia. 

For many, the Great Resignation has been a time of new roles, new opportunities, and career changes. Some have called it the Great Reset.

Anthony Chadwick, considers himself to be a lucky person, as he is working in something he loves and has wanted since he was eight. As someone who is passionate about people, the planet and the animals that live there, it is the perfect fit for him. Being proud that his profession, veterinary, is at the forefront of developing a holistic one health approach to some of the big problems that face us, here Anthony talks about how this profession is tackling the waste problem and increasing biodiversity.  

Salesforce’s Global Digital Skills Index has revealed that 76% of respondents do not feel prepared for a world that prioritises tech savviness and a digital-first mindset. This, coupled with The Great Resignation, is causing significant problems for tech companies globally. Resourcing is a challenge that isn’t going away.

Keeping the customers you already have will always be more profitable and more important than finding new ones. Being able to sustain a high customer retention rate should be the priority of every business. Content marketing strategies are a great way to do this. Construct your buyer journey to continue beyond the initial purchase and optimise your content to ensure customers trust your brand.

The ticketing market is something people of all ages and backgrounds have experience of. From a historic live music event to a local food festival, we have all had to go online and pre-book tickets. And most of us have at least once been left disappointed by having to go to a secondary market to pay an eye-wateringly high price just moments after the tickets first went on sale.

If you’re one of the half a million people in the UK that qualifies as a High Net Worth Individual (an annual salary of at least £100k, or net assets, excluding property and pensions, worth £250k), and are looking for more empowerment, impact, community and flexibility, now is the time to consider becoming an angel investor.

With international cyberattacks peaking at the end of 2021, founder are starting to get more serious about digitally protecting their companies from the outset.

Blockchain technology is amazing. Sadly, it is most known for bitcoins and other virtual currencies, where the added value of the technology has little to no meaning  to humankind. At the end of the day, Bitcoins  just create a lot of CO2 for nothing.

One of the key things that everyone struggles with is Time Management, whether they are C-Suite (I actually hate that phrase) or a junior executive. It’s also even more prevalent if you are the owner of a Start-up where you can end up being responsible for everything from toilet rolls to long-term business strategy. Even if you are the owner of a thriving SME with a team, you’ll still end up with a long, long ‘To Do’ list that never seems to get shorter, but only seems to grow longer. So what is the answer for effective Time Management?

As many UK health tech and fitness brands are moving through to the new financial year, you can hear the buzz of excitement from marketing communication professionals as finally, we are going back to face-to-face events. Nevertheless, content marketing remains a significant part of the PR and digital marketing strategy, and by the looks of it, its importance is only increasing.