Features
One of the most common pieces of advice you get when you start a business is to find a niche. The narrower the better. And while that works for some, it’s not the only way forward. Over the course of my career, both as an independent designer and the co-founder of a design studio, I’ve learned that my expertise has nothing to do with sticking to a narrow kind of work. That’s how I’ve ended up designing for clients ranging from Pfizer to the Bronx Museum of the Arts to Tribeca-based rooftop bar Happy Be.
When creating a digital experience centred on health and fitness, it’s vital to provide the best user experience possible – one that fits into our day-to-day lives. Work, families and social lives must all be factored in, along with the ways people choose to exercise, whether that be in the gym, at home, or outdoors on a run.
Automotive giants like Ford, Porsche, BMW, Mercedes and many more are announcing their move to battery electric vehicles (BEVs) often referred to as EVs. The UK government is also signalling its intent to encourage BEVs by promising £450m to be spent on boosting public charging stations by 2030 to reach their 300,000 target.
Worried about cyber warfare? You’re not alone. With the threat of imminent attack from overseas malware and state-sponsored hacks increasing, the National Cyber Security Centre (NCSC) is calling for UK businesses of all sizes to “strengthen their cyber resilience” in response to the ongoing situation in Ukraine. But what does cyber resilience mean, and what actionable steps can businesses take to bolster their defences?
Accessibility fails are not just an eyesore for designers. It’s not even about the underperforming metrics. First and foremost, it’s about enabling everyone to experience digital products. Adam Fard, CEO of data-driven UX design agency Adam Fard Studio discusses accessibility through the eyes of impaired users.
Over the past year, tech startups across the UK and Ireland have raced ahead of the rest of Europe, making up 38% of the combined valuation of European unicorns 2021. The UK & Ireland combined generated the most valuable companies with an impressive combined unicorn valuation of EUR 138 bn -the highest percentage across the continent.













