The Enterprise Investment Scheme (EIS) was introduced to the UK 30 years ago with the intention of encouraging private investment into smaller higher-risk and earlier-stage businesses. Alongside the Seed Enterprise Investment Scheme (SEIS), launched in 2012 and aimed at very early-stage startups, these schemes were designed to provide valuable financial support t0 British entrepreneurs and fuel economic growth.

In business, entrepreneurs are often presented with a common misconception, the notion that the key to success is simply a strong idea and a high-quality product. While these certainly remain highly important, consumer values and expectations are evolving. The market is shifting, and when faced with historic levels of competition, it is vital that businesses reassess their approach and focus on evolution to stay ahead of the competition.

The UK hospitality industry had a rougher pandemic than most. Between social distancing measures, forced closures and widespread uncertainty, business owners watched with gritted teeth as the sector lost an eye-watering 13 sites a day since the arrival of COVID-19.