Features

How to grow your startup with email marketing using Gmail

You’ve got a great idea for a startup, and you’re ready to make it happen. You don’t have a surefire marketing strategy in mind yet. But you know one thing – you gotta have an active email list ASAP.

Bringing an idea to market

The demand for app development doesn’t show signs of getting slower any sooner. As apps are an accessible type of technology, where people can have access from anywhere, the consumers’ interest in this technology is vital. Therefore, many companies are taking this trend and changing their traditional environment to mobile for effective business positioning. But developing an app isn’t easy and takes time and teamwork for a positive outcome.

Carbon Planning

We are all aware that something needs to be done to reduce our carbon footprint, but many of us have no idea where to start. Naturally the best place to start anything is from the beginning and in carbon planning the beginning is to measure where you are now – what your current carbon emissions are. 

The UK global tech scene and its future success

With the worst of the coronavirus pandemic seemingly – hopefully – behind us, many of the world’s leading economies are looking for ways to begin recovering and rebuilding from the financial downturn they have experienced as a result.

How Can A Medical Startup Stand All Challenges

Medical startups are a prospective niche that provides valuable services to people seeking medical help. One of the most successful examples is Bookimed.com. It is a medical tourism startup that assists people from any corner of the globe in finding the best treatment option. People use such services for two reasons: either they look for higher quality or low-cost medical services than those they can find in their own country of residence.

Leading vs Lagging indicators: What’s right for your startup? (Part two)

Hello and welcome back to Part two of our series on Leading and Lagging indicators. In the first part, we covered what leading KPIs are, looked at how they work numerically, discussed why they are a powerful tool for startups, and shared the nuances startup founders should keep in mind while working with leading KPIs

Why businesses should switch to a cloud telephone system

Government lockdowns during the COVID pandemic forced businesses to quickly adapt their working practices, as employees required work-from-home set ups almost overnight, and many companies quickly became reliant on cloud-based technologies to make the shift as smooth as possible.

Boosting connectivity and wellbeing in global and remote teams

Over the past few years, we have been plunged into a working life of makeshift desks, online meetings and working predominantly alone, often from home. Managers and their teams have adapted quickly to conducting the majority of business remotely, becoming rather adept at doing so.

Top Tips to Entrepreneurship
This article is part 9 of 14 in the series Kevins Top Tips

Welcome to a new series of articles for Startups Magazine. In this series we will look at some of the more common challenges that are faced by early-stage businesses and some of the top tips designed to overcome these challenges or, at the very least, to mitigate their worst effects.

What’s the deal with payment rails?

Much has been written about payment rails in the news lately, as neobanks and fintechs continue to flood the market with new and innovative banking and payment products. Simply put, any business that deals with transactions in any shape or form must also deal with payments, and ultimately, payments rails.

What can startups achieve with an MVP?

Bringing a minimum viable product (MVP) to market is a landmark moment in the development of any tech startup – and for many founders, it marks the critical first realisation of their idea.

Cash for trash: how incentivisation will revolutionise recycling

As human beings, we primarily learn from trial and error. If our actions have positive outcomes, we feel compelled to repeat them; a behavioural pattern often driven by incentive and reward. Whether it’s buying one drink to get the second free, or donating old clothes to get money off the next order, incentives are key to understanding people and their priorities.

Hybrid Work Needs an Inclusive Collaboration Strategy

As the saying goes – no-one can whistle a symphony, it takes an orchestra. For all the well-publicised (and valid) advantages of our new-found freedom to work wherever we want, some key elements of our working lives have become a little diminished.

What we learnt from London Tech Week 2022

After making a small return last year, 2022 London Tech Week returned with a bang this year, with a new venue, an incredible line-up of speakers and thousands of people and companies there to connect and learn about how technology can make a positive change and impact.

How Data and Digitalisation Will Help Your Business Thrive

In this era of digitalisation, data analytics has made it easy for businesses to understand the needs and preferences of their customers. Innovative workplace technologies are swiftly hitting the market, enabling organisations to adapt and prosper in a constantly digital environment.

IP considerations arising from increased micro mobility competition

Following the Queen’s Speech, and years of consultations and lobbying from the micro mobility sector, it looks like the e-scooter industry is in for a bumper year. The vehicles have until now been legal to buy, yet illegal to use on the UK’s public roads except through authorised ride sharing schemes.  However, this will now change through the creation of a new vehicle class for e-scooters specifically. 

English fluency: the golden ticket in the world of remote work

Once upon a time, not very long ago, most businesses upheld an office-centric culture. Demanding boots on the ground, companies were limited to hiring employees that could be physically present five days a week, capping their talent pool and offering little flexibility. Now, in the wake of the pandemic, the seismic shift towards remote working has triggered a borderless working world, in which international companies can hire remote employees located anywhere.

Employer’s guide to diversity and inclusion principles

Together employers and employees need to understand, and remove, the barriers in the workplace for greater inclusion for all.  Diverse and inclusive workplaces can not only grow your business, but they can also lead to real social change. The desire for more diverse workforces is apparent, with employees strongly supporting organisations that are taking action to create a workplace which is diverse and inclusive.

Addressing the digital skills shortage in Britain’s SMEs

Britain’s SMEs are facing a crisis. In a time where everything possible is transitioning to digital, SMEs are struggling to acquire sufficient skills to benefit from constantly evolving digital technologies. Here, Kristian Torode, Director and Co-Founder of IT business support and communication technology specialist Crystaline, investigates the reasons behind the digital skills gap, and SMEs can become as future ready as their larger counterparts.

Action-driven videos 101: how to craft a powerful video CTA

Research has shown that global users spend an average of nearly seven hours per week watching videos. Whether they are on YouTube, social media, or embedded on websites, videos have the unique ability to convey an audio and visual message to the viewer. In the world of digital marketing, this two-pronged attack can wield the power of persuasion.