Articles by Jenna Bunnell | Startups Magazine

Jenna Bunnell

Jenna Bunnell is the Senior Manager for Content Marketing at Dialpad, an AI-incorporated cloud-hosted unified communications system that provides valuable call details for business owners and sales representatives. She is driven and passionate about communicating a brand’s design sensibility and visualizing how content can be presented in creative and comprehensive ways.

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How to match brand identity with company culture

Brand identity and company culture have traditionally been the remit of entirely separate departments. While marketing would take on the brand identity aspect, company culture is more likely to be defined by HR.