New research reveals what it takes to have a loved tech brand

Love for a tech brand has a massive impact on customer loyalty and recommendations according to a new study. People who love a brand are three times more likely to recommend it to others and will tolerate it making twice as many mistakes as any other, before taking their custom elsewhere. Indeed, according to the Brand Love report, such a brand can mess up almost five times and people will still stay loyal to it.

Providing UK businesses with GDPR-compliant managed container services

OVHcloud today announced Sweden’s managed services provider Elastisys as an Advance Partner. This partnership will enable customers of both companies to access enterprise grade security-focused container services that are fully EU compliant.

2021: the year to ask ‘how can I help?’

For many of us, 2021 could not come fast enough. I will not expound on the world’s collective gratitude in 2020 being finished, you can watch Netflix’s Death to 2020 for a much more humorous take on this! As we continue in yet another lockdown, I’d like to frame some of the work that Allia will be working on this year to support the impact start-ups and local businesses that are getting ready to step up and make a difference.

Four ways to support employee wellness in a startup

It is important to highlight the challenges that startups face when supporting employee mental wellness and how to easily transform wellness in the workplace.

73% of tech talent would consider joining startups in 2021

73% of tech talent would consider working for a startup in 2021, with male tech talent more likely to work for a startup (63%) than female (49%). That’s according to a recent survey by Talent Works, which asked UK employees in a variety of tech roles what they look for in a job and where they look for new opportunities.

Part three – Risk

In the final part of this series, I’m looking right in the eyes of the elephant in the room: risk.

5 SEO Hacks to Boost Site Rankings in 2021

With the transition into the new era of digital marketing precipitated by the COVID-19 related shopping disruptions, the SEO landscape in 2021 looks like nothing before. With eCommerce sales expected to jump from 14.1% in 2019 to 22% by 2023, mobile shopping dominating the online retail and UX becoming a ranking factor.

Enterprise blockchain 101 for B2B startups

Enterprise blockchain has seen huge advances in its application over the past year, and as we enter 2021, startup founders in virtually every sector are considering whether they should be incorporating this technology into their product.

How to be more productive in work in 2021

For many, the New Year is a time to focus on personal resolutions such as getting fit, organising the house, or saving money. This year, what if we focused on putting our work life in order too – effectively gaining more space to cope with the demands of super-busy modern business life, make working in start-ups a bit easier or even get that next promotion? 

There’s a new business category emerging…

And the Whatsapp ordeal is a cautionary tale for those who fail to recognise it. Since pretty much the beginning of human commerce, entrepreneurs have based their strategy around competing on two verticals, price and quality. Generally speaking, if your price is low, you’d expect the quality to also be low and vice versa.

The fintech brands to watch 2021: How the UK is rivaling the US

With the unprecedented changes the COVID-19 pandemic has inflicted on the world, the fintech industry has had to deal with navigating the challenging climate as well as providing many opportunities for businesses and consumers to review their financial options.

Lies, damned lies and SEO statistics – what should SEO be reporting on?

Google Analytics provides you with a wealth of information about the way your site is being used, but as the pandemic has shown us, statistics can be misleading. Data can be sliced and diced in such a number of ways it can become almost meaningless.

How e-bikes are driving sustainable action for free

Sustainability is no longer a ‘nice to have’, it’s now imperative. Creating a sustainable future remains prominent on global agendas. As organisations strive for longevity, businesses are looking for innovative solutions to ensure business continuity. 

2021: The Year of the Young Entrepreneur

In the time of COVID-19, the unheard victims are those entering the jobs market or hoping to build a career. The loss of life is tragic and deserves to dominate the headlines. Yet, we should not ignore the longer-term consequences to the confidence of our young people. 16 to 24-year-olds are the most likely to lose their job or be made redundant. It is also impossible for those fresh out of university to find a position. It is hard to win that first step on the ladder in the best of times, and these are not those times.

The Importance of Researching Local Culture Before Business Expansion

Digital innovations have changed the way businesses operate. Where once a company might remain in the one location with the same target customer base, technological advances have created room for expansion overseas.

Insider tips for edtech startups

Before you even think about starting a business you have to know that there is going to be a need for your services or product. In our case, a large number of teachers leaving their profession in addition to the ever-increasing class sizes in public schools mean that there was a growing gap in the market for private tuition.

The 11 black-owned startups to watch out for in 2021

Just one percent of VC-funded founders in the US are Black and the rates of investment in European Black-owned businesses even lower. Just three percent of Londoners working in the tech sector are Black and only 8.5% of senior leaders in the UK tech sector from Black, Asian or minority ethnic backgrounds.

Why the circular economy will be the next big trend in business

The amount of waste we produce has come under intense scrutiny in recent years, with global annual waste generation expected to jump to 3.4 billion tonnes over the next 30 years, up from 2.01 billion tonnes in 2016, according to report published by World Bank. Businesses and consumers alike are now faced with the challenge of reducing how much landfill our actions generate. With conflicting interests making for slow progress, the circular economy model could change our fortunes. Here we explore why the circular economy is here to stay and why it is set to play a vital role in a low-carbon future.

EdTech is not all about the kids

The UK edtech market was predicted to increase to £3.4bn by 2021. With £90.9m invested into edtech companies in 2018, up from just £9.9m in 2013, this market is clearly growing. However, when schools first closed due to COVID-19, and again at the start of this year, it became clear that many were understandably underprepared for the enforced radical shift to tech-led remote learning. Teachers struggled with the transition to online work, and many students lacked the necessary devices and connectivity to engage effectively online.

Israeli startup emerges from stealth with $8m seed

NeuReality, an Israeli startup developing high performance AI compute for cloud data centres and edge nodes, emerges from stealth today with $8m seed from Cardumen Capital, OurCrowd and Varana Capital to fuel the growth of real life AI applications running at scale. NeuReality will introduce its first AI platform early this year.