Love for a tech brand has a massive impact on customer loyalty and recommendations according to a new study. People who love a brand are three times more likely to recommend it to others and will tolerate it making twice as many mistakes as any other, before taking their custom elsewhere. Indeed, according to the Brand Love report, such a brand can mess up almost five times and people will still stay loyal to it.
For many of us, 2021 could not come fast enough. I will not expound on the world’s collective gratitude in 2020 being finished, you can watch Netflix’s Death to 2020 for a much more humorous take on this! As we continue in yet another lockdown, I’d like to frame some of the work that Allia will be working on this year to support the impact start-ups and local businesses that are getting ready to step up and make a difference.
73% of tech talent would consider working for a startup in 2021, with male tech talent more likely to work for a startup (63%) than female (49%). That’s according to a recent survey by Talent Works, which asked UK employees in a variety of tech roles what they look for in a job and where they look for new opportunities.
With the transition into the new era of digital marketing precipitated by the COVID-19 related shopping disruptions, the SEO landscape in 2021 looks like nothing before. With eCommerce sales expected to jump from 14.1% in 2019 to 22% by 2023, mobile shopping dominating the online retail and UX becoming a ranking factor.
For many, the New Year is a time to focus on personal resolutions such as getting fit, organising the house, or saving money. This year, what if we focused on putting our work life in order too – effectively gaining more space to cope with the demands of super-busy modern business life, make working in start-ups a bit easier or even get that next promotion?
And the Whatsapp ordeal is a cautionary tale for those who fail to recognise it. Since pretty much the beginning of human commerce, entrepreneurs have based their strategy around competing on two verticals, price and quality. Generally speaking, if your price is low, you’d expect the quality to also be low and vice versa.
In the time of COVID-19, the unheard victims are those entering the jobs market or hoping to build a career. The loss of life is tragic and deserves to dominate the headlines. Yet, we should not ignore the longer-term consequences to the confidence of our young people. 16 to 24-year-olds are the most likely to lose their job or be made redundant. It is also impossible for those fresh out of university to find a position. It is hard to win that first step on the ladder in the best of times, and these are not those times.
Before you even think about starting a business you have to know that there is going to be a need for your services or product. In our case, a large number of teachers leaving their profession in addition to the ever-increasing class sizes in public schools mean that there was a growing gap in the market for private tuition.
Just one percent of VC-funded founders in the US are Black and the rates of investment in European Black-owned businesses even lower. Just three percent of Londoners working in the tech sector are Black and only 8.5% of senior leaders in the UK tech sector from Black, Asian or minority ethnic backgrounds.
The amount of waste we produce has come under intense scrutiny in recent years, with global annual waste generation expected to jump to 3.4 billion tonnes over the next 30 years, up from 2.01 billion tonnes in 2016, according to report published by World Bank. Businesses and consumers alike are now faced with the challenge of reducing how much landfill our actions generate. With conflicting interests making for slow progress, the circular economy model could change our fortunes. Here we explore why the circular economy is here to stay and why it is set to play a vital role in a low-carbon future.
The UK edtech market was predicted to increase to £3.4bn by 2021. With £90.9m invested into edtech companies in 2018, up from just £9.9m in 2013, this market is clearly growing. However, when schools first closed due to COVID-19, and again at the start of this year, it became clear that many were understandably underprepared for the enforced radical shift to tech-led remote learning. Teachers struggled with the transition to online work, and many students lacked the necessary devices and connectivity to engage effectively online.
NeuReality, an Israeli startup developing high performance AI compute for cloud data centres and edge nodes, emerges from stealth today with $8m seed from Cardumen Capital, OurCrowd and Varana Capital to fuel the growth of real life AI applications running at scale. NeuReality will introduce its first AI platform early this year.







