Articles by Sachin Dutta | Startups Magazine

Sachin Dutta

Sachin has over ten years' experience gained in mission-critical roles, hands-on across all digital channels, accelerating growth, chasing efficiency, realising North star metrics, launching disruptive marketplaces and winning capital funding. A technical and data-driven person obsessed with scaling a business through experimentation, Sach help businesses achieve their true North through: Behavioural, psychographic and demographic analysis of customers; Finding acquisition channels that are Scalable, Repeatable and Predictable; Unifying product development, marketing and sales.

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There’s a new business category emerging…

And the Whatsapp ordeal is a cautionary tale for those who fail to recognise it. Since pretty much the beginning of human commerce, entrepreneurs have based their strategy around competing on two verticals, price and quality. Generally speaking, if your price is low, you’d expect the quality to also be low and vice versa.