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As lockdown guidelines continue to ease and normality resumes, creatives and freelancers are likely to be seeing their cash flow patterns change and invoices starting to come in and out again as workloads increase.
In the traditional sense, a marketing approach is usually used to drive sales and a PR strategy is used to build and maintain a positive reputation for a company. The PRCA states that PR is “all about the way organisations communicate with the public, promote themselves, and build positive reputation and public image”.
The pandemic has forced businesses, CEOs, and humans in general, to reconsider what is important to them, how they want to spend their time, and what they want to do in the future. In fact, my firm’s 2021 CEO Purpose Report, conducted amidst the COVID-19 pandemic shows that 79% of CEOs surveyed said the pandemic has had an impact on the way they run their business.
COVID has meant that many medical procedures and operations across the globe have been delayed or cancelled. The issue is likely to continue for some time, so employers with staff overseas need to consider the options for supporting health and wellbeing.
Creating a great startup marketing strategy doesn’t have to be stressful. You can use solid frameworks and marketing principles to start successfully. It just helps to hear those recommendations from someone that’s had the experience before you stumble through trying to discover the best approach yourself. The ideas in this article will help you get started.
The insurance industry is ripe for disruption. For consumers, shopping for fair insurance coverage is complicated, and plans are often expensive. For insurers, measuring risk in potential customers isn’t always straightforward, and determining fault or the extent of damage in an incident is often challenging.
Sit tight and read keenly as this small piece might change the way you do things in your business. Right, a startup is no less a business than a factory or a shop. And putting processes and procedures in place is a very best practice and my kind advice to you.
So, your business has been doing great locally – but you don’t want to stop there. You want your business to expand on a global scale and reach out to customers across the world. You’ve already taken care of the international process lines you’re going to use to provide global customers with your products or services. But… have you thought about translation?
The hospitality industry is a dynamic environment in a constant state of movement and evolution. Thanks to technology, the industry has changed at an unprecedented rate in recent years. With hotels open and working full time in the ongoing pandemic, technology is more important than ever and will play a key role in recreation.
It is safe to say that most companies in the UK faced more challenges than ever before in 2020. However, one hugely positive thing that came out of last year was the growth of peer-to-peer business support, underpinned by the help and encouragement business owners showed one another.
In a year that saw mass layoffs, permanent closures and the GDP shrink to just 8.2%, some companies still managed to achieve growth.
We are increasingly becoming a cashless society. Cashless payments make payment processing easier than ever before, helping you drive more sales and provide great customer service.
Even though it may seem COVID is almost coming to an end (in the UK at least) and retail stores reopen, it remains hard to tell if the ecommerce bubble will ever burst.
Thanks to COVID-19, remote working has become the ‘new normal’ for many workers across the globe. While many profess to prefer this way of working, the impending re-opening of offices and a gradual return of many colleagues to the 9-5, is causing increasing anxiety to those who will remain almost, or entirely working from home.
As a start up business owner there is no doubt that you may have overcome challenges to get to where you are today. But one area that many business owners may struggle with is the relentless heightened momentum that is needed to steer a business to success without hitting burnout. Keeping up momentum when you have limited staff and are trying to jump from department to department throughout the day can leave business leaders not knowing what to prioritise.
Whether it’s in a forest, field, garden, tree lined avenue, or plant-filled corner of your home, spending just two hours a week with nature is enough improve our mental and physical health.
Running a zero-waste business always starts with passion. Passion for the products, passion for ‘being better’ and passion for the planet. In order to ensure that you’re going to have the biggest impact, you need to consider all elements of your business from manufacturing and supply chain to the packaging that you use.
As a travel company dedicated to putting travellers first, user research has always been an important part of our work. However, in 2020 it took centre stage when the unpredictable happened and a global pandemic changed entire industries overnight.
One presumption about tech-for-good startups is that they generate less profit than traditional tech companies. This is a myth – they need to take care to prevent the nobility of the cause from getting in the way of their financial ambition, but there is no fundamental conflict between good business and business for good.
If there’s one thing startup founders can take from 2020, it’s that the future is unpredictable in many ways. With the reminder that unexpected factors can affect plans at any time, a key takeaway is to stay agile and build an organisation that can respond to almost any circumstances.
