The MENA region has undergone major political social and economic changes and improvements over the last 20 years, but when it comes to business, entrepreneurship rates in the MENA region are still significantly lower than other global ecosystems. The number of early stage startups is relatively low.

Having a strong reliable team is at the heart of building any successful sustainable business that is why investors say they invest in people not ideas. Many entrepreneurs overthink the ideas, the plans, the strategies, and underestimate the importance of building the team of people who will actually execute and turn these ideas into reality.