Features
The pandemic triggered a serious economic shock, giving rise to great uncertainty. CEOs, CFOs, investors and shareholders have had to restructure their financial plan to get to the next stage of growth and recover sales. Moreover, in every company there comes a time when a change is required. This is where we welcome the interim CFO, or in other terms, the prototype of a modern day CFO.
On 11th March, 2021, President Biden signed the American Rescue Plan Act (ARP) to provide much-needed economic relief to the country due to the COVID-19 pandemic. Much of the bill focuses on the revitalisation of businesses as a whole, as the health crisis had many negative impacts on the economy and typical operations.
Data privacy is a major issue and that’s only going to increase in importance globally. Companies that take a well thought out approach to market expansion will most certainly want to consider the privacy regulation of each new country they enter. This is because the risk of noncompliance can have substantial consequences. The fine for a violation of GDPR can be up to 4% of annual revenue.
As a digital marketeer, data is king and the cost of ineffective data can be detrimental not only to the success of your campaigns. Still, it could also alienate or deter your audiences. Having incomplete, ineffective, or redundant data can lead you to making bad marketing decisions, causing business-altering mistakes.
The coronavirus pandemic has led companies to explore new options and working methods. In fact, many companies have adopted remote working on an absolutely massive scale. While senior management initially varied on this bold new way of doing things, but so far, the results have been pretty positive, to say the least. This is because a hybrid work model basically streamlines many, if not most working processes. It does this by the simple expedient of blending remote and semi-remote employees with their office-based counterparts.
The mental health of employees should be a concern for all companies, regardless of size. Creating a culture that supports mental health is not only a moral – and often legal – imperative, but also business savvy. The consequences of a workforce with poor mental health are expensive. Proactive, innovative strategies in relation to employee mental health should therefore be part of all company toolkits.
Hannah Holland, Managing Director and founder of HLD Management, HLD Models, HLD Studios, Levelled Up: The Podcast, a leading female lead management company, is a strong powerful female entrepreneur. Since its inception in 2019, HLD has quickly grown to become a leader in the female Talent Management industry. We caught up with Hannah to find out more about her, her journey and HLD Management.
Business owners are feeling the pressure to adapt in an ever-changing world. The accelerated pace of change required during the global pandemic has highlighted the need for organisations to place digital transformation at the forefront of their strategies. However, putting those plans into action is another story and the difficult truth is that 70% of digital transformation projects fail.
There’s no denying that high-profile influencer marketing, when executed well, can drive a mass of traffic and word of mouth hype. But now thanks to ASA laws, influencers now have to be transparent when working with brands on these campaigns, which can leave customers feeling unsure as to whether an influencer is being authentic. As a result, a brand’s reputation can take a massive hit.
It’s safe to say we’ve all had more time on our hands during the last 16 months or so. A trio of lockdowns have given us the chance to pause and reflect on what really matters. And, while it’s been a difficult year, important conversations have been sparked leading to the beginnings of some positive change.









