Starting over with a new business idea or career path is never easy, but sometimes it is absolutely necessary (this applies to other things in life as well). I have started over multiple times. I quit a stable job in HR to start my own business. People called me crazy, but I followed my dreams and persevered. It was anything but easy, but it brought me to where I am today and I wouldn’t change that for the world.

There are many resources that can walk you through the business basics: what to plan for, what numbers to crunch, and how to move forward. But there are a few things that we forget, or worse – things that we were never told about to begin with!

But Anna, how do I build a business pitch? I get asked a lot. Unfortunately, there is no magic formula for building a good pitch. I learned it by trial and (a lot) of error. I’ll give you an example.

We face a forever-altered landscape of communication and commerce. As a native of Ukraine, I have survived difficult times. As an entrepreneur, I have kept my company alive in the face of war and revolution. And, though the details and depth of our situations differ from day to day and person to person, these steps can offer a port in any storm.

Starting and growing a business also means getting a team of people together to grow and work with you and support you. But that’s not always easy. Sometimes it takes a few tries to get that perfect match (new business idea: a LinkedIn and Tinder hybrid!) and you have to make tough decisions on who you want on your team.