I always thought that nothing would take priority over my career. Even during pregnancy, I was certain that I’d be itching to get back to work. Back to my routine, back to what I’m good at and have worked so hard to progress and refine over many years.

Startup founders and investors, especially in Silicon Valley, often talk about scratching your own itch as a way to reach the highly sought-after product-market fit, which will then accelerate your company to greatness. It’s likely that your problem isn’t unique, the theory goes, so by solving it you could stumble upon an idea for a product that could help thousands or even millions of people.

The stats are not promising when looking at women in tech within the UK. Last year it was revealed that women only make for 16.8% of workers within the tech field. Shocking right?

Tailoring your marketing efforts to a global audience can be a perfect chance to expand your business and reach prospective clients that may not otherwise learn about your products or services. Targeting a global audience, however, requires having an in-depth understanding of regional laws, cultures, and purchasing behaviours. Here are four clever ways to market your business abroad.

Razor’s Head of Client Services, Ellie Mosley, recently shared her story with us on having a career in technology as a new mother. Now, Razor’s CEO, Jamie Hinton responds. In his mind, it was the natural thing to do.

As we carry on focusing on female founders and women in tech ahead of our next issue, we decided to catch up with Lindsay Gledhill, a partner at UK law firm, Harper James Solicitors. Lindsay heads up the Intellectual Property (IP) team. She has specialised in IP exploitation and dispute resolution since 1997. It has made Lindsay the go-to lawyer for IP-rich firms who wish to protect and exploit their proprietary technology in fast-growing and international markets.

I set up SimplyHair in 2013. I was working alongside my husband, Pip, to grow digital marketing agency, digitalbeans and also juggling a role in customer services and a side business as a mobile hair extension stylist when I realised how poor online purchasing experiences were in the hairdressing trade.

Written by Amy Filippaios, Founder of ecommerce wholesaler, SimplyHair and Creative Director at digitalbeans

In 2013, four years after having my first child, I finally waved farewell to the prospect of high value, full-time employment in the digital advertising sector. Juggling a client in Asia (early mornings), a client in North America (late nights), a workplace culture dominated by presenteeism, the needs of a pre-schooler and a four hour round trip commute, something had to give. And that something was me.

It’s no secret that women are still widely underrepresented in the gaming industry, particularly when it comes to video and mobile game development. Whilst this has been historically accounted to the common misconception that gaming is a predominantly masculine hobby, women actually make up a significant amount of the industry, representing nearly half of hyper-casual gamers.

Many business people and career professionals are consulting business and career coaches these days. One of the reasons why this trend is gaining prevalence is because just like in the normal world, people in the business world need a shoulder to lean on whenever the going gets tough.

It still makes me laugh even to this day, that during my first IT support role, there were numerous times when people would call up and think they had reached the wrong department because a woman answered the IT department phone!

In my last article, I explained how to make changes to an employee’s terms and conditions of employment, including the types of situation when you might need to do that. For example, if reducing someone’s working hours or making a major change to their role.

We’re living through a time of economic uncertainty, so it’s no surprise that money worries are responsible for a high level of stress and anxiety right now. Financial concerns can have a huge impact on an employee’s performance and productivity levels at work and employers therefore have a duty of care to their people when it comes to financial wellbeing.

Throughout the pandemic, SMEs have had to adapt to survive - which has been no mean feat. In many cases, technology has proved to be essential in keeping operations running during lockdown. Whether it be shifting entire workplaces to remote working, or using video conferencing tools and cloud accounting software, small businesses have been relying on tech more than ever before.

Ethics and business aren’t always easy bedfellows in a crisis. Now, more than ever, in order to survive, most businesses need to be risk averse and fret primarily about the bottom line.

Whether it’s a natural disaster, global health pandemic or economic downturn, businesses are inevitably going to encounter some unexpected circumstances that are out of their control. It’s not always straightforward for companies to keep operations running smoothly during these unprecedented times, but the highest priority should be to nurture employees and support the company culture. But how do organisations invest in the business culture, while still taking care of the company’s changing needs?

Employees joining during lockdown don’t have the same chance to meet other members of their team or get acquainted more casually with the company, and it can be tough on both morale and productivity as a result.

When it comes to reimagining what the events industry will look like in the near future, these are the four things we should be thinking about according to Wolves Summit’s Vice-President, Mike Chaffe. Mike grew Wolves Summit to become one of the largest tech conferences in CEE. In March this year, when most tech events were put on hold, he made the decision to organise Wolves Summit 11th as a fully virtual event. Over 1,500 participants, 600 startups, and 300 investors tuned in online to be part of the former edition. Since then the Wolves Summit team has also organised other events on behalf of some of the largest organisations in Poland and worldwide. Wolves Summit now offers technical support to CEE & CIS based Hopin clients. Hopin is an event software that has recently secured $40M in funding. We spoke to Mike to find out more about the future of events.

The clock is ticking to Brexit and there are now less than 100 days until we exit the European Union. For startups the potential changes this could bring, coming so soon after the disruption caused by COVID-19, will present another huge challenge.

What qualities make an entrepreneur? What character traits are typically seen in entrepreneurs? Are these qualities and character traits something that they are born with or do they change over time? Can they be learned? Is it nature or nurture? Whatever the answers, it is certainly true that some people take to being an entrepreneur naturally whilst others would be so far out of their comfort zone that they would never even consider the idea.