Let’s face it, the internet is a crowded place. When you’re just setting up your new business, one of the first hurdles that entrepreneurs have to overcome is to simply get noticed. Entrepreneurship has risen by 30% in the last couple of years (Financial Times) and 98 new businesses formed every hour during Q1 of 2021 (Business Leader). So, how can you stand out in a saturated marketplace?

Whether you're a startup founder, marketer, or future entrepreneur I want to tell you that 90 percent of startups and young businesses simply don’t survive long-term. Now, where did I come up with that stat? It’s not just something I make up. I’m going to talk a lot in this article about being data-driven in the 'moves' we make as marketers, so know that anytime I throw a number out, it’s researched backed, just like you should be with your marketing.

Gone are the days when good marketing involved only a recognisable logo, a catchy slogan and a TV, radio or print campaign. There’s no doubt the digital world has created huge marketing opportunities - it has never been easier for brands to engage directly with their customer base, and target ads to the people who want to see them.

During the pandemic, as well as baking lots of bread, we socialised online more than ever before. Craving connection, people turned to their favourite platforms to fill the void of IRL interaction, and we witnessed social media return to its original purpose - to connect and build communities. Brands have jumped at the opportunity to use the power of social to get closer to their customers and with one in four saying their favourite brands have strived to build relationships with them in the past six months, it’s clearly paying off. But getting your customers to engage with you, or even notice you, on social media in today’s pay-to-play landscape requires more than just pressing ‘post’.

Brand identity is the core of a company. It englobes the business's values, image, and personality, similar to how people have values, beliefs, and individual traits.

One thing is certain as we head into 2022 - the war for great talent is going to become hotter than ever. There is, however, plenty that you can do to win over great candidates.

Consumer data overwhelmingly points towards the importance of social media to grow an eCommerce business. If you look at the studies, over four billion people on Earth are 'active' social media users.

Connecting the dots between your marketing activities and the rest of your business can change your perception about marketing. Understanding that marketing influences all areas of your business is the key to planning effective marketing activities. 

When speaking to businesses we often hear the phrase, ‘we just use word of mouth’ when people describe how they promote their company. This is amazing! But is it more than just ‘word of mouth’?

To attract and convert more customers, you need to provide them with information, and proof that you’re the best at what you do. Case studies are the perfect solution.

Businesses look to constantly tweak their hiring strategies and recruitment processes to have prolific talents on board. Needless to say, an organisation is as good as the overall competence of its employees. Hence, businesses also go about spending exorbitant amounts of money to market their job vacancies among a larger talent pool. However, be it job seekers or potential customers, they always view businesses in terms of brand value.

If you have a startup located in popular cities, investing in security enhancements is wise. Places abundant with new businesses are witnessing a rise in crime, from night time raids to property damage.

With over 3.7bn social media users worldwide, neglecting the online presence of your business is simply not an option. As we start the new year, brands are looking at ways they can effectively engage their audiences well into 2022.

It’s an exciting time for start-up businesses. During the past 18 months, many – through choice or lack thereof – have grabbed at the opportunity of launching their own business. With so many new businesses emerging, consideration for a strong, meaningful, and lasting brand is crucial.

A marketing strategy is key to a successful company. Whether it’s an established multinational, or a fledgling startup, an effective marketing plan is an essential road map for the business. A strategic plan helps to define marketing aims, keeps an eye on the final objective and defines each step that needs to be taken to reach the desired outcome.

Specialised translation of medical texts contributes to the promotion of goods and services of the corresponding direction in the foreign market. It is just as important as the original text. Because, in case of an error, it can nullify all the efforts of the advertiser, which will radically affect the entire subsequent marketing campaign

Do you ever find yourself alarmed by the stark contrast in ecological attitudes between friends, family and colleagues? For many, net zero targets are a top priority. Others’ mindsets vary, with some making small adjustments to their way of life, and some refusing any personal responsibility.

Once upon a time, public relations tactics were all about crafting a press release, pitching to journalists and building up a great contacts list. While these strategies are still important, today’s always-on world commands us to think more creatively.

Nowadays consumers are gradually becoming less receptive to advertisements. Different sources indicate that 75% of consumers don’t believe advertisements at all.

This week, Startups Magazine spoke to Chris Sims, Managing Director, SoHo (Single/Small Office, Home Office) and Marketing at BT.