Companies have been marketing their business in weird and wonderful ways for centuries, but, in 2019, what is the best way to draw in, and retain a solid customer base through strategic marketing. When you think of Nike, you think of ‘Just Do It’, when you think of McDonalds, you think of ‘I’m Loving It’.
Some questions in life are more fundamental than others and some are more specific or technical, and so it is in the world of early stage businesses. But for the person asking the question, each carries the same weight, and each is of the same importance because at the time of asking it is that point that is not understood.
Lancashire-based Get Work, a service that generates local leads for tradespeople, has received a £100k loan from NPIF – BFS & MSIF Microfinance, a product managed by GC Business Finance & MSIF and part of the Northern Powerhouse Investment Fund (NPIF).
Global technology and media festival NewCo, has announced the return of its London event, which will take place from the 11-13th March across several city locations.
The Central Research Laboratory (CRL) has announced the launch of its 7th world leading accelerator programme, which celebrates five years supporting early growth stage product pioneers.
The average startup creates twice as many jobs as the average SME in our country. Nearly nine out of ten SMEs are sole traders, within startups that is only 1.4%
Running a small business is not easy. There are any number of hurdles and challenges to overcome, and they can creep up without much warning, meaning it is absolutely essential to keep focused and remain on top of your game.
John Armstrong co-created Custom Planet with his friend Andrew Dark in 2008, while they were both at university. The company has since grown to become one of the UK’s leading printwear specialists. Here, he gives his expert tips for startups wanting to create their own merchandise for a podcast.
Taking place on the 11th and 12th March at the Smart IoT show, part of the London Tech Show and co-located with a number of other events, is the Digital Catapult’s Future Networks Lab Challenge, which is an opportunity for IoT startups will respond and pitch directly to industry challenges set by leading partners Siemens and Arrow Electronics.
For anyone starting a business there is that delicious and intoxicating mixture of excitement tinged with fear. That is partly the fear of the unknown but it is also very much the fear of failure.
I have always believed in the power of accelerators and, as a founder of my own startup, I experienced how beneficial they can be.
Entrepreneurs are always looking for new opportunities to raise their profile and drive their business forward and one way to do this is to win a business award. Even if you are not successful it is a great way to take stock on progress to date.
As a three-time entrepreneur, I’ve been on the difficult journey of scaling from founder to big-company CEO. In one of my ventures I went from an idea on a whiteboard to a publicly trading entity in eight years, and it isn’t just one big celebration – it is hard to keep up with your company.
The main challenge met by recruiters when hiring developers is to find qualified candidates for the job vacancy. Because mis-hires are increasingly costly in the tech industry, it is imperative to assess a programmer’s technical skills during the recruiting process to validate whether or not they will be a good fit for the job.
This guest post comes from Caroline Macdonald, CEO and founder of OggaDoon, the guerrilla comms business. If you have no idea what tone of voice is, head to Twitter and scroll through Innocent Drinks’ feed. Then come back here. Done it? Great.
When anyone is considering doing anything important and potentially life changing in their lives it always pays to think hard, do as much research and gather as much information as you can, and also to speak to as many people as possible.
Whether it’s a member of your senior team getting poached, seeing your cash run out sooner than you were expecting, or facing a crisis situation, such as a data breach or privacy issue, startups will always face moments when the world seems to be conspiring against them.
More than 200,000 small companies have been created in 2019, according to the Federation of Small Businesses, and each and every one of these businesses will have their own story to tell. So, what’s yours?
The Paybase team recently launched the Founders’ Workshop – a community of early-stage and established business founders in the platform economy. The latest event focused on the pressing issue of disintermediation and user retention: when users connect on a platform but transact independently outside it.
With an office already in Tel Aviv, the Israeli-founded business travel management platform, Arbitrip is now opening up a London office to expand its European market share. Its exciting new expansion now means that the tech startup is ready to rapidly drive its footprint across Europe.
