Caroline Macdonald

After turning around a wine bar from loss to profit in less than a year at the age of twenty five, Caroline knew she wanted to make a difference through her entrepreneurial skills. After being a partner in a comms firm, Caroline recognised she wanted to do comms differently. OggaDoon was born: an ethical guerrilla comms business with true flexible working, dedicated to working with brands with passion and purpose. Caroline has built the business internationally with a team all doing what they love.

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Your tone of voice needs work – here’s why

This guest post comes from Caroline Macdonald, CEO and founder of OggaDoon, the guerrilla comms business. If you have no idea what tone of voice is, head to Twitter and scroll through Innocent Drinks’ feed. Then come back here. Done it? Great.