No organisation wants to think that it will be subject to a negative reputational issue – a crisis – but the truth is that every business should be considering this possibility.
In part one, we discussed the key planning phase for your podcast including the all-important name, format and topic. In this article we’re going to take a look at the essential factors for recording your podcast, including how to produce a podcast remotely.
Podcasts are a great way to build your brand and tell the story of your business. Over the past five years, there has been an explosion in the number of corporate and business podcasts available and with it a growth in engaged podcast audiences. According to a September 2019 Ofcom report over seven million people in the UK listen to podcasts each week, a 24% growth over the previous 12 months.
More than 200,000 small companies have been created in 2019, according to the Federation of Small Businesses, and each and every one of these businesses will have their own story to tell. So, what’s yours?
