Podcast planning
Podcast Planning is a practical guide series covering everything you need to launch and record a successful company podcast. From the business case for starting a branded podcast to step-by-step recording tips, get the expert advice you need to go from idea to episode.
Podcasts are a great way to build your brand and tell the story of your business. Over the past five years, there has been an explosion in the number of corporate and business podcasts available and with it a growth in engaged podcast audiences. According to a September 2019 Ofcom report over seven million people in the UK listen to podcasts each week, a 24% growth over the previous 12 months.
In part one, we discussed the key planning phase for your podcast including the all-important name, format and topic. In this article we’re going to take a look at the essential factors for recording your podcast, including how to produce a podcast remotely.
