Today’s consumers are an evolved, diverse and versatile breed with ever-changing expectations. They make educated choices, are equipped with relevant information, and continuously challenge the enterprises they interact with. That said, enterprises that go the extra mile to understand their customers and their customers’ needs have an added advantage.
Over the last 30 years, there has been a steadfast campaign calling for remote working to be offered to employees. Calls for more flexible working options seemed to fall on deaf ears. Businesses were sceptical of change, unable to assess the differing productivity levels of those who worked remotely and those who worked in an office, so they consistently opted for the tried and tested. Us&Co – Professional Workspaces explores.
The majority of executives deem sustainability to be important, yet a mere 25% integrate sustainability into the core of their business (according to a BCG/MIT study). The issues stem from the fact that sustainability is considered a business side-branch, and not integrated into the business strategy and model.
Regardless of size, recruitment is often one of the most difficult areas for businesses to handle. Finding that vital talent via recruitment agencies requires an upfront investment that many businesses simply don’t have. The alternative, the DIY approach, is deeply time-consuming, taking anything from 12-40 hours from application to hire and it’s very easy to get wrong if you lack the experience.
These days, finding information is easy since you can always choose to access all of the world’s knowledge from the comfort of your office or house. But getting all that information alone is not sufficient for you to build a profitable venture, discover new investors, and develop an outstanding product.
As we emerge into this new, post-lockdown, post-brexit world, many businesses feel it’s time to take the next big growth step – international expansion. Huge opportunities await across borders, but no doubt everyone’s aware that new market entry is a time and labour-intensive process, and can be very costly if not successful.
When my business partner, Jack, and I started UnderPinned in August 2018, we had countless images of what running a startup would look like. Time has shown that many of them were poorly conceived. Some, downright fanciful. It’s only been two and half years, but it feels like aeons ago now, and I’ve often thought back to that time, wondering what I would tell myself if I could hop into a time-machine and talk to a younger, bright-eyed and bushy-tailed Albert.
As a 90s kid I wanted nothing more than a glittering career in the music industry. I soaked up the Spice Girls’ confidence and felt like I could summon the power within myself to become famous. When TV shows like X-Factor and Popstars gained popularity in my teen years, a career in music seemed within arm’s reach. I believed that if I worked hard and didn’t give up, success would be there for the taking.
“Cautious optimism is hugely important,” the CIO of a large coffee shop chain told us at the end of 2020. The sentiment of caution is familiar: the lockdown life we have all come to know is characterised by endless cancelled plans, delayed returns to the office and an underlying sense of uncertainty. Any optimism that we entertain must be held up with the slightest suspicion that our well-laid plans may indeed fall apart.










