Almost every business owner wants to scale their business in one way or another, at one time or another. But that is when the questions start: How do I grow my business? How do I maximise my limited financial resources? What should I do first – hire more staff, spend more on marketing and PR, get bigger premises? So many possible next steps, but which ones are best for you to take first?
Creating a great startup marketing strategy doesn’t have to be stressful. You can use solid frameworks and marketing principles to start successfully. It just helps to hear those recommendations from someone that’s had the experience before you stumble through trying to discover the best approach yourself. The ideas in this article will help you get started.
The pandemic has forced businesses, CEOs, and humans in general, to reconsider what is important to them, how they want to spend their time, and what they want to do in the future. In fact, my firm’s 2021 CEO Purpose Report, conducted amidst the COVID-19 pandemic shows that 79% of CEOs surveyed said the pandemic has had an impact on the way they run their business.
Algbra, a sustainable and values-focused digital finance provider dedicated to bringing an end to community and ethnicity based financial inequality has launched. Founded by Chief Executive Zeiad Idris and Chief Operating Officer Fizel Nejabat, the firm’s mission is to educate, engage and empower overlooked minority communities and facilitate their ability to take control of their finances. Algbra has raised £3.75m in fundraising and is backed by SFC Capital, British Business Investments and New World Group.
Diversity VC, Crowdcube and Frontline Ventures has announced the launch of the ‘Diversity VC: Parental Leave Guide’ as part of a collective of 25 top VC and tech firms. The guide, a first of its kind for the VC industry, aims to set the standard for parental leave policies and offers step-by-step advice on how VCs can create them. The guide is focused on the UK, and we hope the principals will be useful for other countries.
Banco Santander (through Santander Universities) and Oxentia Foundation are launching the Santander X Global Challenge | Helping Businesses Prosper for entrepreneurs with innovative, scalable solutions to help SMEs – the main driver of economic growth, job creation and social unity – digitalise and be more efficient.
The insurance industry is ripe for disruption. For consumers, shopping for fair insurance coverage is complicated, and plans are often expensive. For insurers, measuring risk in potential customers isn’t always straightforward, and determining fault or the extent of damage in an incident is often challenging.












