Articles by Michelle O’Sullivan

Michelle O’Sullivan

Michelle has 18 years performance marketing experience which has given her a strong understanding of the sector as a whole. Since joining Awin in 2007, she has held various positions within Client Services, Strategy and Commercial, securing many new brand clients, reshaping and growing existing programmes, driving Awin’s Lead Generation proposition and successfully reshaping the new business function. In 2019, Michelle became the UK Business Development Director, and focused on the Awin Access micro-SME proposition to nurture grass roots brands and help further accelerate the growth of Awin which launched in January 2020. Now, Michelle is the Global Customer Success Director for Awin Access and is responsible for the global operations of Awin Access.

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Growth hacks to scale up your small business

Running a small business can be hugely rewarding but also hugely frustrating. You have the perfect product, website and sales process in front of you, but getting in front of the perfect customer, and then scaling this, is a battle that we have all have to face. Often, SMEs will be time poor and resource limited, with individuals covering a range of different roles, making it hard to scale effectively.

Black Friday 2020: How Can Small Businesses Prepare Themselves?

With much of the UK still in the midst of a national lockdown and the majority of high street stores temporarily closed, the online activity surrounding Black Friday (taking place on November 27th) is set to be higher this year than ever before.