Xenia Muether

Xenia is a digital marketer with extensive experience in the advertising space and has been working alongside companies in the education sector, big and small, since she launched her career in 2013. Driven by the idea of creating an agency environment different to the reputation big media agencies have and working towards making the agency landscape more purpose-driven, she founded Pink Orange in 2019 at the age of 27. Xenia graduated with a degree in Social Sciences from the University of Osnabruck, Germany but now resides London, UK where she has lived for the last 5 years.

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Top 5 startup trends to watch in 2025: where innovation meets market evolution

In an era where disruption has become the norm, 2025 promises to usher in a new wave of startup innovation. As we’ve observed through our work with challenger brands across various sectors, successful startups aren’t just creating new products – they’re fundamentally reimagining entire industries.

The lack of diversity in agencies is still a problem, but here’s why I’m hopeful

In the world of digital agencies, and more widely across industries, there’s a growing conversation around diversity and inclusion in the workplace. And rightly so. In 2020, 165 ad agencies in the US took part in a survey to better understand the demographics that make up the industry.