Articles by Will Saunders | Startups Magazine

Will Saunders

Will Saunders is creative director and founder of Good Will Studios, a creative design and brand agency based in Leeds, UK. Working exclusively with social enterprises, ethical businesses, and those who put purpose-over-profit, Will helps you to clarify your message and brand positioning in this increasingly competitive environment, and develops a powerful brand identity to help you stand out, cut through the noise, and change the world.

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Rise of the Polite Rebels

Let’s face it, “business as usual” is killing us. Short-term thinking, corporate greed, mass consumption, and endless extraction and exploitation in the pursuit of profit has put us on a fast-track to climate breakdown and human misery.