International Women’s Day is designed to pay homage to the progress that has been made in the battle for gender equality, but it also highlights the existing challenges that many women still face today. This year, as well as highlighting the everyday prejudices that women face, focus is also being placed on the growing need for sustainable practices within business. Gender equality is essential, and so too is the need to protect our future environment. And from an enterprise perspective, work needs to be done to improve in both areas.
When it comes to the battle on gender equality, we can certainly see some improvement, however, there is still a lot to be done. Whilst we may be encouraging the younger generation into more STEM and subjects they weren’t considering before, we need to make sure this is reflected all the way up – and into leadership positions.
In our last Women in Tech issue back in September, the founder focus feature saw us head to the land of the midnight sun, Norway, to speak to Anne Lise Waal, CTO and COO of Attensi, provider of gamified training solutions, about the diverse team she has built, and how women in CTO positions can influence the ethos of a tech business.
Admitting we have biases is not easy. It makes you question how much control we have over our minds and behaviours. This year’s International Women’s Day (IWD) theme encourages us to ‘Break the Bias’ to achieve gender equality, but it is difficult to know which biases are the most important ones to ‘break’ first.
In any aspect of life, each of us will have different dreams and aspirations, and what we wish to achieve. This is no different for entrepreneurs and business founders. And why should it be? It can often be wrongly assumed that all founders are looking to scale their business as quickly as possible and to grow it to be as large as possible.
Making the leap from a business plan to a fully operating company with customers and employees is an exhilarating journey. There is nothing more exciting and empowering than building a business. Particularly as a woman because you have this added sense of breaking the mould or going against the statistics. With excitement, come some terrifying lows, confidence crises and loneliness. I want to make it one of my personal missions for the negatives not to scare people away.













