Carbon offsetting is a fairly fresh market, which is yet to implement a solid regulatory framework. As a result, practices are being scrutinized, while irregularities are criticized. Despite more companies joining this market with the goal of bringing innovation and transparency, many still question the market’s credibility, which has spurred a number of misconceptions.
Duolingo has taken the online world by storm with its bold, hilarious marketing on TikTok, racking up an impressive 4.3 million followers. However, it doesn’t stop there. It can teach tech startups a lot, from the importance of gamification to ensuring product engagement. Duolingo is a free language learning website and mobile app allowing users to practice vocabulary, grammar and pronunciation using spaced repletion for 39 different languages. Here, Startups Magazine hears from CEO of AdamFard UX Studio, Adam Fard, discussing the key takeaways from Duolingo for tech companies.
In the last two years the digital payments landscape has experienced rapid evolution, which has largely been driven by the Covid-19 pandemic. Now that the UK economy begins to recover from the last two years, it’s evident that consumer expectations around the ease and choice of payment options have changed permanently, and it is essential that SMEs are aware of their demands.
Creating and presenting a pitch deck is always a daunting prospect. Especially when you’re new to the process. Just knowing what information to include can be a minefield, let alone how to present it. And while tech advancements have opened the way to multimedia presentations, the question remains whether the likes of GIFs, emojis, and animations are appropriate in a business setting. Can they be used to make your business stand out in the right way?
Apple propelled Tap to Pay to the forefront of payments and fintech news, with their new Tap to Pay feature effectively turning iPhones into payment terminals. In theory, this could be a gamechanger for small businesses in the UK, helping them avoid high fees and clunky tech. What’s more, it’s not just Apple who’s bringing out new solutions here. Plenty of new entrants to the market are making a play for the Android users who make up 45% of the market. Now, let’s look at whether this is a technology which will really take off.
HMRC figures show London-based companies once again securing a major share of R&D (research and development) tax relief with over £2.3bn paid out in 2019-20. Other strong performing areas include the West Midlands, Cambridgeshire, Oxfordshire, and Surrey where businesses collectively secured almost £1.3bn in tax relief for innovation-focused investment.













