Funding
The payments world is complex and packed with innovative payment providers and technologies that cater to every customer’s need. This multitude of providers shows the increasing innovation in this sector. Equally, it makes it challenging to navigate the payments ecosystem and find the right providers for the right markets.
Let’s face it, in the startup and VC world, every day can bring a new set of challenges. This is why many of us are drawn to the industry in the first place – it’s a high stakes space where mere ideas can turn into multi-billion global businesses, amassing considerable wealth for both entrepreneurs and their investors.
You are convinced that your novel and amazing business idea is going to change the world. So what do you do next to get it off and running? In the autumn of 2021, we raised a £300k pre-seed round for FoodLama from some notable angels who had exited their ventures to companies like Snap and Twitter, as well as someone on the board of Kraft Heinz. This is an attempt at describing what we learnt before, during and after that journey.
Being different is no bad thing. But it can be scary – and also pretty unpopular. This is especially true for purpose-led businesses where you may be trying to solve a problem for an underserved community, whether that’s people of a certain gender, sexuality, ethnic background, socioeconomic status, or another underrepresented group.
It’s an irony for small businesses that when it comes to finance, the more they need it, the less there is. With interest rates up for a fourth consecutive time in May and inflation forecast to be as high as 10% by the end of 2022 – a 40-year high – the economic outlook is highly uncertain. Traditional lenders are nervous and wary of increasing lending to SMEs, which already saw their debt rise by a quarter during the pandemic, and it’s no longer just struggling businesses that have a hard time securing funding.
Despite a record $330bn fundraising total, female founders in the US secured a mere 2.3% of venture capital in 2021 according to Bloomberg, the second consecutive year of decline and the smallest share since 2016. Amazingly, that figure is more than double the proportion of venture capital going to female-founded businesses in Europe which sits at just 1.1%.
Knowledge is power. This well-known phrase is often underplayed in the business arena, with the adage ‘cash is king’ taking primacy. While cash is, of course, fundamental to business, knowledge can often elevate a business to the next level – something I’ve come across at Connectd with a number of startups.
Flow Your Money (Flow), the money management app for freelancers and consumers has raised a €3.5m seed investment round led by Eleven Ventures. The round was joined by RockSalt, the venture arm of SaltPay, as well as Silverflow co-founder Robert Kraal (former COO Adyen), Hristo Borisov (founder and CEO of Payhawk), Marnix van der Ploeg (Booking.com) and Travel Health Group’s owner Arnoud Aalbersberg. The investment will enable Flow to scale up its platform, which makes it possible to automatically distribute incoming and outgoing money flows, taking the step towards ‘self-driving money’: smart, fully autonomous money management. Flow now also can expedite European expansion plans as it sets out to become the largest player in this fast-growth market.
These days, entrepreneurs and business owners are actively dealing with a dynamic economy and this presents a unique problem for them. It means that they need to look for ways to raise enough capital for financing their business startup. But raising capital is not so easy and you have to be well aware of what you are stepping into before you start seeing any results.










