Features
COVID-19 has made history by affecting each industry in the world. From the lockdown that caused the closure of businesses to people adapting to work from home, there is a need to identify strategies of how businesses will be run going forward. The pandemic has disrupted how people socialise as well as their shopping patterns. To adapt to this new normal, business owners have to make significant adjustments to reach out to their customers or less they risk failure.
Communication has always been key in running a business, and indeed in most other aspects of our lives. In 2020 many lessons have been learned or reinforced and it has reminded us all how very unpredictable life can be. But one of the most obvious changes that should be apparent to all, has been in the way that companies are communicating.
When launching a health app, it is always about convincing other people to change the habits of a lifetime. When we began pitching Joint Academy to physiotherapists – top-level professionals who had always treated patients hands-on and face-to-face – they initially saw no reason why they would ever do physio remotely.
Many entrepreneurs’ daily focus has gone from doing business as usual to doing everything to fight for survival. It’s not easy to run a business during times of COVID-19, especially when you’re in an industry where you rely on people physically coming in. Mike Jordan, CEO of Summit Defence, has put together ten tips to make sure your retail business or restaurant is COVID-proof.
Saturday 10th October is World Mental Health Day. It arrives during the strangest time we’ll ever likely face in our lives due to the COVID-19 pandemic. Each year’s theme is set by the World Federation for Mental Health, and this year’s is ‘mental health for all’. This encourages us to think of different demographics and communities of people and how they are faced with issues and problems in their lives.
One of the significant demands resulting from the Coronavirus crisis of 2020 has been the need for new and novel ways for voluntary support to be facilitated. The ability for assistance to reach the most vulnerable or living in isolation or quarantine in safe ways is vital to saving lives and mitigating the spread of the pandemic.
As with every sector, the sports industry has been greatly affected by the COVID-19 pandemic. The after effects will no doubt continue to reverberate for some time to come even once we emerge from this global health crisis. However, sport is unique in that it plays a different role to many other activities in life; it provides a space for people to come together for rituals and traditions, often harking back for generations.
In my previous blog, I considered the steps necessary for business leaders to close the gap between rhetoric and reality on racial equity at work. This time, I wanted insight on what is actually happening on the frontline. I sat down with award-winning business strategist and founder of The Black British Business Awards, Melanie Eusebe. She has risen to the upper- echelons of the corporate world, and in our broad conversation offered her perspectives on corporate responsibility, solidarity, and how we sustain the current momentum.
Opening a new business during a period of economic and social crisis, such as the current pandemic, may seem like a risky venture and for certain sectors this may certainly be true. However, for those looking to launch a new tech project, particularly one that supports remote working or artificial intelligence, then there may have never been a better opportunity.










