Why building meaningful values into your brand leads to the culture you want

Creating and sustaining culture can feel a little bit like a chicken and egg situation in a startup. You need to define your culture early on in order to attract the right employees, but culture itself is largely driven by people, so until you have the people in place, how can your culture be expected to flourish?

If you’re in the startup space, it is very likely you will have heard the term ‘ICO (Initial Coin Offering)’ thrown around a fair few times, and perhaps even heard it described as an attractive alternative to traditional types of fundraising.

With one parent an insurance broker, it was perhaps inevitable that Tobias Taupitz, CEO and Co-founder of Laka, would glean an interest into the world of insurance.

A new coliving space for Paris’ entrepreneurs, freelancers and startups has recently opened near to the famous STATION F coworking campus in the centre of the city. The Flatmates space will consist of three coliving towers and can house 600 residents.

It’s not what you know it’s who you know… The right place at the right time… These are both recognisable phrases that both serve to highlight the element of chance that can sometimes be associated with success. And nowhere is this better highlighted than in the world of sport.

Founded by Matthew Mayes and Claudio Piovesana and launching at Unbound, A-dapt is the world’s first adaptive-media consultancy that has been created to commercialise and scale a new AI-based technology format called adaptive-media, within the UK and beyond.

Companies are made up of individual people; even Apple, the world’s biggest brand, would mean nothing without its employees. Imagine if Apple was hiring random people and their board was changing all the time. The recent departure of Jony Ive led to a one percent reduction in Apple shares.

For founders looking to start a business it is imperative to get the culture right - as getting it wrong can lead to bad investor, customer and employee experience. At Women of Silicon Roundabout 'Founder Focus' workshop track, CEO and co-Founder of London-based foodtech startup Feedr, Riya Grover delivered a thought-provoking workshop titled 'Defining your culture blueprint to hyper-charge growth', and explained why it is so important to get it right from the start.

Startups Magazine attended the Women of Silicon Roundabout 2019 (25-16th June) workshop 'Getting an innovative mindset: why the world needs more entrepreneurs and intrapreneurs', and here's what we thought.

At the LeadersIn Tech Summit during London Tech Week 2019, a roundtable was held discussing the benefits and drawbacks of partnerships between corporates and startups. At the table, Anna Jones from FieldHouse Associates, Ryan Haynes from Ryan Haynes Marketing, Ben Rudman the CEO of MMT Digital, and Denise Glee from MagnaCarta Communications, lent their personal expertise to the debate.

Peak Labs, the digital health company, started with four co-founders (Gerald Goldstein, Itamar Lesuisse, Sagi Shorrer and Xavier Louis) in 2013 who set out with an aim to be the number one digital health brand using technology to help people’s wellbeing. Fast forward six years later, and you’ll find a 50-member strong team which has raised up to ten million dollars over three rounds of funding to accelerate and grow the company and its two digital products, Peak Brain Training and Rise.

Common sense suggests that an entrepreneur is the lynch-pin of a startup. At the recent TLA Investor Showcase 2.0 event, for example, investors repeatedly talked about the entrepreneur as being synonymous with startup and scale-up; the person they look to invest in. But are they right?

Disrupt of be disrupted, that's the challenge of innovation in a changing digital landscape. Digital transformation is crucial for business success, but how can you move from talking about innovation to putting it into action?

When it comes to marketing a startup, there can often be some misconceptions: Is it too soon to start thinking about? Is the company too small? Some people think marketing isn’t a priority and budget should be spent elsewhere (something that bigger corporations also fall foul of), or that any type of marketing is good.

Another finalist of the Subcon launchpad awards, ES Precision is a provider of laser processing services for marking, engraving and surface/thin material processing. This is the first year the launchpad awards will take place at the Subcon show and six engineering and manufacturing startups have made the final to try and impress and win a lump sum of money plus a stand at Subcon 2020.

In a demanding industry like manufacturing and engineering, admin holding you back is the last thing you need. Elements Technology, a multi-award winning developer of simple digital solutions for manufacturers has come up with a solution for this, and have also been listed as one of the finalists for the Launchpad awards at the upcoming Subcon show.

After being incorporated only two months ago, new kid on the block Circuitbuilder is a new web-based platform which aims to simplify the process of purchasing custom electronic circuits.

Member of the last Startupbootcamp IoT cohort in London, and featured in our upcoming July/August issue focussing on sustainability, Vesta Smart Packaging have a simple goal – to provide a really good reason for us all to use less plastic. 

The next generation of aspiring startups are hoping their technology will change the world. But what about the technology that is changing startups? I’ve spent the last few years working with some of Europe’s biggest startup success stories, helping them put in place the right business platforms to support rapid growth.

Startups Magazine first clapped eyes on Le Pavé Parisien at CES 2019 within the French Pavilion in the Eureka Park and was instantly intrigued to see the world's only high-end speaker cast entirely in concrete.