Ruth Hallett, a consultant with over 20 years of project and programme management delivery experience for both commercial and public sector clients, demystifies the NHS for healthtech startups.

Most of us have experienced the labyrinth that is attempting to cancel a subscription.

Concerns about AI technology, in general terms, boil down to the quantity and areas in which it’s used to replace human tasks. Establishing the limitations of AI and unique skills innate to humans, provides insight into its future application, and alleviates some of the worry that one day AI will take over the taskforce.

The focus on company culture and brand values has become a top-tier priority in the modern workplace, as businesses start to realise the only way to persist isn’t to only keep up with changes in the market, but to keep up with changes in work culture and values.

Unbound Festival this year saw an influx of tech for good innovation, propelling the industry towards a bright and influential future. Spearheading the mainstream market today is a boom in self-care apps from mindfulness to sleep assistance, while location-based apps designed to tackle physical inactivity are making scenic walking as easy to find as getting an Uber is to order.

Startups have a lot to think about, especially when it comes to going global. There are many important aspects to think of when growing a company. Here are four common mistakes startups often make when going global.

The relentless pace of modern day brand communications and marketing means the fight is on for startups to win the appeal of consumers and keep their interest. But when it comes to PR, not all coverage is created equally. It’s hard to know where to start.

Startups working to solve consumer problems sometimes create technology that has the potential to become an industry standard. This may be a de-facto standard, an industry standard approved by a formal standards setting body, or something mandated by law.

x+why understands that not every business wants to be overshadowed by a behemoth co-working brand. For those businesses that are looking for a co-working space beyond the norm, and for somewhere more than just a place to sit, x+why welcomes you to its new co-working space in Whitechapel.

Society is currently being shaped by innovation in the tech industries, and once a year thousands gather to network, share and exchange insight in London to shed light on the future of tech, and our place within it.

It doesn’t matter whether a business is for enterprise or not for profit - to create a successful business, you need more than just an idea. You need to identify a problem/need to create an attractive market. It’s much easier to start a business if you have a unique product/solution, and a scalable, profitable model.

We’re living in a time of incredibly rapid change, where mobile phones are dominating consumer experiences and new technology is constantly being harnessed, turning traditional startup business models on their heads.

International Airlines Group (IAG) has launched its latest Hangar 51 global innovation programme in collaboration with Iberia, Vueling and IAG Cargo. The initiative will be based in Spain for the second time after the huge success of its previous Spanish programme in 2017.

Why building meaningful values into your brand leads to the culture you want

Creating and sustaining culture can feel a little bit like a chicken and egg situation in a startup. You need to define your culture early on in order to attract the right employees, but culture itself is largely driven by people, so until you have the people in place, how can your culture be expected to flourish?

If you’re in the startup space, it is very likely you will have heard the term ‘ICO (Initial Coin Offering)’ thrown around a fair few times, and perhaps even heard it described as an attractive alternative to traditional types of fundraising.

With one parent an insurance broker, it was perhaps inevitable that Tobias Taupitz, CEO and Co-founder of Laka, would glean an interest into the world of insurance.

A new coliving space for Paris’ entrepreneurs, freelancers and startups has recently opened near to the famous STATION F coworking campus in the centre of the city. The Flatmates space will consist of three coliving towers and can house 600 residents.

It’s not what you know it’s who you know… The right place at the right time… These are both recognisable phrases that both serve to highlight the element of chance that can sometimes be associated with success. And nowhere is this better highlighted than in the world of sport.

Founded by Matthew Mayes and Claudio Piovesana and launching at Unbound, A-dapt is the world’s first adaptive-media consultancy that has been created to commercialise and scale a new AI-based technology format called adaptive-media, within the UK and beyond.

Companies are made up of individual people; even Apple, the world’s biggest brand, would mean nothing without its employees. Imagine if Apple was hiring random people and their board was changing all the time. The recent departure of Jony Ive led to a one percent reduction in Apple shares.