Paul Landau, Founder and CEO of Careology, started his entrepreneurial journey back in 2005. Before tracking steps was cool and when wearable technology was just beginning to emerge, he created a healthtech company which tracked its users’ fitness levels, sleep, aerobic steps and calories burned.
Over the last few years, I’ve been teaching business owners and their staff to set up a few simple pieces of equipment to film their own smartphone videos and get comfortable in front of the camera.
The global workplace stress management market size is expected to reach $11.3bn by 2025, rising at a market growth of 8.5% CAGR between now and then, while the global workplace wellness market, which was valued at $46.08bn in 2018, is growing just as rapidly and is expected to reach $74bn by 2026, expanding at a CAGR of 6.1%. However, BioSelf Technology, a UK startup headquartered in London, on Harley Street, has developed a pioneering, clinically validated, wearable device to combat the growing stress pandemic.
Over the past three months, small businesses have faced intense struggles, with only those deemed ‘essential’ by the government able to stay open due to the lockdown. Although these restrictions are now beginning to ease, the financial impact will have been significant.
For all businesses operating in the digital arena, there has long been an advantage to be gleaned from better understanding how your customers behave online. Can you identify which website visitors are on the verge of clicking ‘buy’? Can you spot a disgruntled customer desperately searching around an online FAQ for the product support they require? Is it possible to determine whether a prospective subscriber is ready to commit, or whether they need further incentives to push them over the line?
Given that up to 50% of any population identify as introverts, organisations with an unbiased recruitment process will have a fair proportion of introverts in their workforce. If their promotion panels are fair and equitable, some will reach positions of leadership. However, many introverts spend much of their working life pretending to be more extraverted in order to fit in and be accepted. This comes with a heavy price tag; overwhelm and burn-out. Introverts need strong, well-defended boundaries and a personal strategy for replenishing.
The Halo Effect is a type of cognitive bias, commonly known in marketing as the tendency for positive impressions in one area to influence one’s opinion or feelings in other areas. When it comes to branding specifically, I believe that this effect has been demonstrated to reinforce as well as rejuvenate a brand in the eyes of its fans, it can be utilised to spark conversations around it and thus leading to more organic growth. The question that poses itself is how can we successfully achieve this effect, and why is it necessary to keep a brand alive in the fast paced and media devouring environment that we live in today?
Pioneering smart technology for women with the world’s first silent wearable breast pump and the world’s smartest and smallest kegel trainer.
Startups faced with an entirely new trading environment are being encouraged to use the next 100 days to carefully align their shifting commercial goals with an effective approach to IP or risk being left behind by innovative competitors.
Mayku’s desktop factory is turbocharging Britain’s creative businesses by enabling rapid design, prototyping and high-quality production. Co-Founder and CEO of Mayku, Alex Smilansky, discusses the efforts to support businesses amidst the pandemic, and comments on Mayku’s 100% month on month growth in lockdown.
When starting a business it’s easy to get consumed by P&L and that all-important bottom line (understandably so), but as Sezer Sherif, Founder and CEO of brokerage and investment advisory firm Vector Capital Group explains, that doesn’t mean you can’t build a business with a strong code of ethics and corporate social responsibility (CSR).
Perhaps you know it: the iconic scene from Jerry Maguire where Dorothy (Renee Zellweger) stares longingly at Jerry (Tom Cruise) as he declares his undying love for her, announcing that she completes him, hoping it will win her over but he needn’t have, he had her at ‘hello’. She was gripped from the moment he walked in, she wasn’t listening to his fumbled speech, she was mesmerised, and one thing is for sure, she certainly wasn’t thinking about leadership. Nope. That was far from her mind.
Earlier this month, the UN warned of global mental health crisis due to COVID-19 pandemic. As the world is returning to ‘new normal’, serial entrepreneurs and key figures from the real estate and venture capital industries opened up in a conversation around surviving a crisis and channelling trauma into strength.
The founders, marketers, brand managers, whoevers, who remember to think long term in times of crisis will be the ones who come out above the rest once things settle. We’ve been seeing this theory plastered all over our Linkedin feeds recently.
Analyst relations. For many startup founders and marketing teams, it’s still a bit of an unknown. There’s no question that it’s a valuable marketing strategy, but there’s a surprising lack of literature advising startups on how to make it work for them, when to start, and what to do in a briefing. This article looks to state the case for analyst relations in a startup context whilst providing some valuable insight from the analysts themselves.
As companies across the globe are closing their physical offices, the business world has transformed dramatically within just a matter of months. More emphasis is placed on business being conducted online. For example, retailers, IT service providers and even personal trainers are utilising their online platforms and video chat software to remain engaged with their customers.
An important global competition is under way that will determine the fate of many nations. By this, I am referring to the global artificial intelligence (AI) ‘arms race’ which has seen countries battle to develop the next generation of intelligent technologies.
Alongside a few others, I recently gave a talk to a university conference where I explained my progress in the past year, successes and changes, and my plans. What was interesting, hearing my own answer alongside the other start-ups called in to do the same, was that things have generally ‘paused.’ We have stopped every financial outgoing we possibly can and are reaching out to investors and clients alike only to be told that they are in the same position – ‘expect nothing soon.’
Thanks to coronavirus, our working culture has swiftly moved into sharp focus.
Law firm Taylor Wessing’s work with the Mayor’s International Business Programme, and its work day-to-day with VC-backed tech companies has shown that most UK companies look to the US or Asia before Europe when looking at new markets. However, Europe is on our doorstep, and has its own advantages which shouldn’t be ignored. This article by Mark Barron, a corporate technology partner at Taylor Wessing, will cover what you need to think about in choosing Europe as the first stop in your international journey, and a few of the key advantages in doing so.
