Marketing startup is calling for the industry to be cleaned up

Does affiliate marketing have an image problem? Almost certainly. The industry has been dogged with claims of fraudulent practices in the past, and many advertisers have a bad story to tell about ‘data cowboys’ who’ve ripped them off.

“How do I promote my business?”
This article is part 25 of 26 in the series Overheard at a startup...

It goes without saying that for any business, in any sector, in order for it to survive, grow and prosper, sales are imperative, because sales generate profit and cash flow and these are the lifeblood of any business. It is understandable, therefore, that I often overhear the question ‘how do I promote my business?’

4 top tips for founders looking to onboard a government

So far, the first half of 2020 has felt like six years, not six months. Every new month seems to bring with it global challenges and the threat of coronavirus still looms. The knock-on effect of COVID-19 has been significant, with the FTSE100 losing nearly a quarter of its value in late March – the biggest drop in history.

As lockdown lifts will working from home be the new normal?

A new survey from HJS Solicitors has found that more than two thirds of employees want to carry on working from home. As the Government continues to lift lockdown restrictions a poll of nearly 2,000 workers shows 68% would like to continue with life in a ‘remote’ office.

The changing face of the workplace

When (or indeed if) office-based employees make a return to work, now that lockdown restrictions are slowly beginning to ease, they are likely to find a very different world to the one they left behind. Startups, by their very nature, are inherently innovative, adaptable, flexible, and more willing than most to embrace change.

How to cold pitch a VC and get a response

2019 was a record breaking year for VC investment in UK startups ($13.2bn, an increase of 44% compared to the previous year) and the amount of VC dry powder in Europe is higher than ever before(more last year’s raises here). Success stories of companies raising millions without a formal pitch deck (Hopin, an online events platform) or still in beta and during lockdown (Clubhouse, a voice-based social media app) do sound inspiring.

Lockdown disproportionately impacting women entrepreneurs

Virgin StartUp has reported that funding applications from women entrepreneurs have been disproportionately affected by the COVID-19 lockdown.

Helping businesses and nonprofits recover

In the last few months, COVID-19 has impacted businesses in profound ways. Throughout that time, I’ve heard from organizations, large and small, how they’re staying connected with customers through technology. This has always been core to my team’s purpose, but we can do more to help businesses and  nonprofits through this crisis.

British electric wheelchair startup launches crowdfunding campaign

Centaur Robotics is the British technology company behind a pioneering personal electric vehicle, set to usher in a new era of personal mobility.

Start it X helps innovate with new matchmaking service

Start it X, the programme dedicated to driving innovation within large companies, announces the launch of a new matchmaking service. Start it X will help corporates innovate by connecting them to established scale-ups from all over the world. In doing so, the accelerator gives Belgian companies faster access to innovations developed in other countries while positioning the Benelux as a highly attractive region for trade.

Copado raises $26m to accelerate the delivery of digital transformation

Demand for digital agility and visibility during uncertain times fuels the hyper growth of native Salesforce DevOps platform backed by international investment leaders.

More than a bank: bunq revolutionises charitable giving using FinTech

European challenger bank bunq today joins forces with global charities to aid its mission to make the world a better place. Following a public beta programme, which saw bunq ask its users to share their insights and to test its new app before rolling out to the masses, bunq is now unveiling ‘Common Goals’.

Mama said leadership is like a box of chocolates…
This article is part 3 of 7 in the series Here's looking at your leadership

….you never know what you’re going to get. Although Forest Gump didn’t technically say that, there is some truth in it: no two leaders are ever the same. Think about the people you’ve been led by in the past –  maybe they were a crunchy-coated, brittle leader, they might have been soft and gooey, or chances are you’ve probably had a few nutty ones as well. You never know what you’re going to get.

Winners announced of global coronavirus challenge for young entrepreneurs

Lipreading-friendly face masks, digital medical services and contact-free ATM buttons among winning business entries to The AdamStart COVID-19 Innovation Challenge, as British entrepreneur Adam Bradford has revealled the five winners of the AdamStart global entrepreneurial challenge to tackle COVID-19.

Why SME support is crucial to get Brits back to work

The number of people on UK payrolls dropped by 612,000 between March and May, according to early data from the Office for National Statistics and HM Revenue and Customs that is starting to show the depth of the hit to the economy from the pandemic. The UK unemployment rate for the three months to April 2020 was estimated at 3.9%, 0.1 percentage points higher than a year earlier but largely unchanged on the previous quarter.

Why choose to build a brand in a growing market?

Emerging and fast-growing markets offer the biggest opportunities to build and grow a brand. If you can start at the point of early adoption and gain enough traction, your brand could become a leader as the market becomes established. Identifying the right market is about understanding cultural trends and then positioning your brand as the solution to shifts in consumer behaviour and growing demands such as meat and dairy reduction or a move towards a more natural, skin-first makeup routine. With the right timing, you can hit a perfect intersection like the widespread adoption of craft beer coinciding with the cultural shift towards independent brands. 

PHYGITAL – meet the safe window shopping solution

Lone Design Club is leading the charge for independent designers in the evolution of the high street, as well as the reaction to the challenges now facing small businesses brought about by COVID-19, by going ‘phygital’.

How to return furloughed staff back to work

With almost 11 weeks of lockdown in the UK, we have only just got to grips with our new working conditions. Now, with lockdown restrictions slowly beginning to ease, offices are planning for reopening. A new ‘blended’ model of working will become the norm, with some employees always working from home, in the office or a combination of both.

Digital health management tool launched to support UK businesses

Personalised health management platform, Span, has announced the launch of its new subscription-based business offering to help employees prevent and reduce symptoms of lifestyle-induced conditions – Diabetes, Hypertension, Polycystic Ovary Syndrome, Obesity and IBS. The platform offers personalised, continuous nutrition and mental wellbeing plans and on-demand consultations with clinicians.

Why SME investment could be the answer to furlough employment bubble

Over the last few weeks, Chancellor Rishi Sunak spelled out how he and the Treasury plan to end the Job Retention Scheme – also known as furlough – at the end of October. The scheme is currently paying 80% of the wages of at least 8.4 million workers placed on furlough by their employers. Many are concerned that the majority of these workers will be made redundant as soon as the scheme ends, leading to mass unemployment.