The growing number of channels in which to advertise your business online can be a tempting route to target your ideal audience. Businesses have flocked to digital media to gain traction for their brand, but they’ve dismissed an incredibly valuable and highly successful form of marketing – direct mail.
The word ‘disruption’ has long been a buzzword in startups and small businesses looking to take on larger rivals, often with a reputation for doing things a certain – old fashioned – way. The global energy market has been flooded with ‘disruptors’ while the multi-billion pound FinTech industry has long revelled in its ‘challenger’ moniker.
Multi-nationals Hewlett Packard Enterprise NASA and Ernst & Young are among the finalists for this year’s Diversity in Tech Awards (DITA) which takes place virtually on Tuesday the 10th November 2020 at 5pm GMT. The ceremony, which acknowledges and celebrates Diversity, Equality and Inclusion (DE&I) advocates and organisations that have made impactful strides in diversity and inclusion in the workplace and community has moved to an online format due to COVID-19.
Since the beginning of the year, wellbeing has been a prominent topic of interest among Brits, in fact, searches for the term ‘wellbeing’ have increased by 257% in the past five months. As people continue to spend more time indoors, Rebecca Snowden, Interior Style Advisor at FurnitureChoice.co.uk, explains how to create a calming oasis to maintain wellbeing at home.
Juggle, an online skills market for flexible work, has announced it has raised $2.1m to date from both sides of the Atlantic, a further boost in its mission to close the women’s leadership gap. The software-as-a-service (SaaS) startup connects forward-thinking businesses with flexible professionals.
2020 was a year of survival for many industries as COVID-19 impacted organisations of all sizes. To help businesses prepare for 2021, global technology company SafetyCulture, is bringing together some of the sharpest and innovative minds for a free virtual event: SafetyCulture Summit 2020: From Surviving to Thriving.
$6tn in the next five years, this is how much the world will spend through contactless payments, according to analyst firm Juniper Research. For many of us who have discovered and since relied heavily on contactless payments since its introduction in 2007, either through card, phone, or watch, or those of us who have taken a stroll down a COVID-era high-street to see shop windows adorned with ‘card payment only’ signs, this is hardly a surprise.
COVID-19 has driven a period of rapid adoption for digital technologies amid a climate of business contraction and job losses, but I encourage you to try to look behind the headlines for something more positive. I believe that this can be found in the statement: “The coronavirus pandemic has accelerated changes already occurring in society.”
A 32% increase in downloads in the last four weeks is a tangible indicator that planning is back at the top of the business agenda according to Plandisc, the world’s first digital, shareable and interactive circular planning tool. Usage has soared this Autumn with 60,000 customers across twenty countries worldwide.










