Why You Should Implement a Digital Marketing Strategy in 2021

The online world is vital to many people in the current climate. Face to face coffee dates and lunch with friends have been swapped for the scheduled Zoom calls and frequent internet issues. The light at the end of the tunnel is slowly becoming clearer for us all, but that does not mean that digital marketing should be ignored once things begin to become ‘normal’ once more.

Othership reinvents the future of work with £250k crowdfund

Co-working and business community platform, Othership, announce latest ambitious growth plans with £250k fundraise on Crowdcube. Co-founders Ben Carew and Arnaud Mardegan, are launching their first crowdfunding campaign on Crowdcube in January, with the public fundraise going live on 19 January 2021.

Five ways employers can help their team beat the January blues

Every year, one in four of us will have a mental health problem according to Mind, with the COVID-19 pandemic placing further strain on our mental wellbeing. This means it is more than likely that a member of your team could be living with mental health issues.

VR: The future of video conferencing for businesses?

Few business leaders at the start of the pandemic would have thought that video conferencing would be anything more than a temporary solution to a temporary problem. Now, nine months down the line, we are still Zooming in order to hold business meetings. What was at first a safe and novel alternative, is now an exhausting chore.

New Business Opportunities Abound For UK SMEs in 2021

2020 was a major challenge for small business owners and leaders, but despite the tough environment, the UK’s largest CEO peer network organisation Vistage’s CEO Confidence Index has revealed that there is resilience in the UK SME sector. As we enter the new year, the UK SME landscape is expected to pick up steam as the economy improves post COVID-19.

In company of one: loneliness

In an ever more digital world, we find ourselves less connected. As our society continues to evolve, otherwise welcome advances can also increase the risk of loneliness exponentially. It is time to address the elephant in the startup and entrepreneurship room: loneliness.

2021 – A New Dawn

“What will the new year bring us?” “365 opportunities!” This was the question and answer in a cartoon that was sent to me a few days ago, showing two people sitting on a hill looking into the distance. New Year’s eve this year was not so much a celebration in the normal sense so much as a “Great, 2020 is over so now let’s move on!” But the cartoon perfectly matches my own mood and that of many of my clients and other contacts.

Marketing strategies that integrate online and offline tools

There was a time when online and offline marketing efforts were considered to be altogether separate and unrelated activities. Thankfully, most marketing professionals know better than that now – but that’s not to say that the integration of the two can’t be a challenge.

Tech Talents Welcome: The UK is Open for Business

The Global Talent visa is an immigration route to the UK launched in February 2020 to replace the Exceptional Talent visa. It is one of many immigration routes that businesses looking to employ foreign nationals could use but it often appeals to startups and SMEs because Global Talent visa holders do not require sponsorship from their prospective employers.

Predicting the biggest digital innovation trends of 2021

The COVID-19 pandemic has accelerated many already-present trends in almost every aspect of our lives. For businesses, this has meant an accelerated reliance on technology. Of course, companies of all kinds have had to rely on technology for decades. But 2020 has forced organisations to entirely shift processes from the physical world to the digital one.

The lessons that businesses cannot ignore from the last year

As we prepare to enter a new year, businesses must take a moment to reflect on the last 12 months as they put plans in place for 2021. For most businesses, the events of 2020 will have been completely unprecedented and how each company has reacted to this crisis will be unique.

Five reasons why employee stress management is crucial for employers

In today’s world, stress has become an inevitable part of professional life. According to a survey conducted by the Regus group, across 15 different countries, the levels of workplace stress have risen over the past two years. Employees all over the world are getting exposed to excruciating levels of work stress. The sad state of employees calls upon employers like you, to take actionable measures for employee stress management. It is essential, both for the well-being of your employees and your organisation.

Why it’s more important than ever to host a virtual Christmas party

The 2020 festive period is now in full swing. However, with the UK coming out of lockdown to tighter tier restrictions, it’s fair to say Christmas will look different this year. A work Christmas party is often a great excuse to let your hair down and celebrate the festive season with your colleagues. After a year filled with lots of change, ups and downs and staying at home, now more than ever it is important to celebrate all we have achieved.

The world’s first electronic tabla – The tabla touch

International renowned performer, composer and producer who pioneered the British Bhangra sound, Kuljit Bhamra MBE has launched the world’s first electronic tabla.

Customs clearance software startup launches in time to tackle Brexit chaos

With the reality of Brexit looming and questions still remaining over what kind of deal, or not, the UK may strike with the EU, businesses are rightly concerned about the impact on logistics.

‘This drink’s on me’ – My Round app says cheers to future with crowdfunding campaign

A new app created to help people buy a drink for someone remotely has launched a crowdfunding campaign to help accelerate the development and scale of the service. 

Where to start when it comes to creative writing?

As a writer, of course I think words matter to your business. But they really do. They are how you communicate to customers, stakeholder and employees. They are how customers experience your product. They are what sell you. They rouse people to action.

How the reality of work is changing, and what employers need to do about it

We’ve all seen such a huge upheaval for many organisations in the way they work, that it’s tempting to think that everyone was operating in traditional environments – think nine to five, fixed office, company-issued IT – right up until March 2020.

What does 2021 have in store for recruitment?

The recruitment landscape has changed dramatically. Just before the nation’s lockdown at the end of March, the industry was already feeling a slowdown which was driven by several things, including the looming uncertainty of Brexit. However, when COVID-19 hit, recruitment froze, and the industry became a ghost town; it was an anxiety-fuelled time for firms, their clients and their candidates.

Tech can make furniture sustainable

Advances in technology have transformed the nature of consumption in almost every sector: it isn’t just the products we buy that are different, it is the way we buy them. But there is one sector which remains relatively untouched by the tech revolution, a sector responsible for over a billion trees falling every year, alongside 670 thousand tonnes of landfill in the UK and 10 million tonnes in the US: furniture.