Since the 1990s media artist Chris Hales has taken a solo DIY approach to create interactive film installations and performances that have been shown worldwide. His current interest is in customised film, in which user data (a video grab, a voice recording, selfie photo, or text responses) is incorporated into a short film in humorous ways, giving a personal experience for each user.
Startups are looking to make their mark in the busy online world as everyone competes to be more visible to their audiences. Traditional PR is an essential part of the strategy to manage online reputation, brand awareness and promotion of a business but have you thought about combining this with SEO to level up your presence? Businesses often separate PR and SEO, but why? Blending PR and SEO together achieves better results as PR promotes the brand and SEO concentrates on ranking and traffic.
It’s no secret that the pandemic has significantly challenged the events industry. Even with lockdown restrictions lifted, a hesitancy to return to large indoor events is predicted to continue for some time. In order to meet these changing customer needs and help to revive corporate events safely, Eventurous Ltd, a full-service events agency near Atherstone in the West Midlands, has launched an exciting new tipi hire service – creating an unusual and inspiring venue solution for business use.
The education sector is often called out due to its difficulty to implement change – whether that is because institutions have legacy systems in place, do not have the time it takes to adopt new technologies, or the affordability aspect. To understand how the education industry as a whole can take the necessary steps forward and achieve its long-anticipated digital transformation, we must first look at the key barriers holding it back.
Whether you are running a fledgling startup from a home office or heading up an international company employing tens of thousands of employees across the world, the challenge over the past 16 months has been the same. Those business owners who successfully navigated their business through the COVID-19 pandemic should take pride in coming through such an uncertain period in one piece.
Are you sitting on an idea for a brilliant new app or digital product? Perhaps you have already started the process into making that idea a reality but it is taking too long or just not coming out exactly as you had imagined? At Intrface, we specialise in helping start-ups develop and realise their vision with methods such as Rapid Validation and something we like to call: The Design Sprint 2.0.
There is no doubt that consumer demand for sustainable options is on the increase. It is now becoming a huge factor in the choices buyers make when shopping for goods. A recent survey conducted by Deloitte found that 32% of consumers are highly engaged with adopting a more sustainable lifestyle, with 61% of respondents saying they have limited their use of single use plastic, and 34% have chosen brands with environmentally sustainable practices and values.
Sanofi’s acquisition of Cambridge UK-based, Kymab in early 2021, in a deal worth up to $1.45bn, was the largest sale of a UK biotech company on record, but was soon dwarfed by the $6.9bn acquisition of GW Pharmaceuticals by Jazz. These announcements drew global attention to the UK life science and healthtech sectors, and form part of a growing trend in these industries for increased funding, commercial and M&A activity.
Marketing is a pivotal area of functionality for all businesses and brands. While the ultimate objective of every business is to drive sales and profits, marketing is a means to it. Marketing takes a business among people, attracts the target audience, and endorses products and services to influence call-to-action and buying.
As we say goodbye to lockdown restrictions, new research from Sky Connect, Sky’s new B2B telecoms business, celebrates the strength and adaptability of British small businesses with a third revealing that the secret to their resilience over the past year is sheer hard work and motivation. The majority of the UK’s SMEs (80%) – which make up over 99% of the business population – believe they have shown resilience at its best throughout the pandemic.
As we successfully hosted the 2021 Hustle Awards last night at the Finsbury Business Centre (in-person finally!) and had a virtual livestream too, we saw five incredible startups take the prize across the five different categories, plus an array of talent that was also shortlisted and five amazing runner-ups. But not only that we saw our community again, and what an amazing feeling that was to be able to speak to some of you face-to-face!








