Mental health technology company, Paranimo is expanding its platform offering to the charity sector following its successful launch to the general public. Developed with the support of Bristol-based Amdaris, the move will see Paranimo empower charities to offer tailored mental health support, however, whenever and wherever users choose.
As a digital marketeer, data is king and the cost of ineffective data can be detrimental not only to the success of your campaigns. Still, it could also alienate or deter your audiences. Having incomplete, ineffective, or redundant data can lead you to making bad marketing decisions, causing business-altering mistakes.
In today’s increasingly digital-led way of life, retailers, service providers and other businesses are digitalising more of their operations and dealing with customers across a range of channels – whether it’s via a website, mobile app, email and other messaging formats, social media, or even the old-fashioned phone call.
The coronavirus pandemic has led companies to explore new options and working methods. In fact, many companies have adopted remote working on an absolutely massive scale. While senior management initially varied on this bold new way of doing things, but so far, the results have been pretty positive, to say the least. This is because a hybrid work model basically streamlines many, if not most working processes. It does this by the simple expedient of blending remote and semi-remote employees with their office-based counterparts.
Over the last year or so, as trade shows and retail outlets have closed and footfall in the physical world declined, digital marketing has become a critical way to reach an audience for any product or service that a start-up may be launching or growing, and especially so if you are D2C and want a direct connection with your customers.














